Job Description

Position: E-commerce Activation & Marketplace Specialist

Location: Bandar Utama, PJ
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
5+ years of experience

Position Summary

The E-commerce Activation & Marketplace Specialist is responsible to coordinate any acquisition project or initiative directly or indirectly impacting the eCommerce Channel of the market.

The main purpose of the job includes:

• To grow online business in both Nespresso.com and Nespresso official stores in marketplace by maximizing the sales performance including exploring new opportunity such as TikTok Shop.
• Act as a matter and knowledge expert of the digital ecosystem (technically, functionally, and commercially).
• Be the digital link between all departments and HQ functions to support any eCommerce activations.
• Leverage any study/ market trend/ CRM insight and turn them into initiatives.
• Ensure qualitative & timely implementation of new eCommerce activation and monitor KPIs and share insights.

A day in the life of an Activation & Acquisition Specialist

Build online activation focusing on acquisition

• Spot local opportunities within the digital landscape in term of additional features and functionalities that would positively impact eCommerce acquisition (eg customer feedback, market trend.). Turn these opportunities into acquisition.
• Act as a matter and knowledge expert of the digital ecosystem to define machine acquisitions strategies in own digital channels (Nespresso.com) as well as external channel such as marketplace (Lazada/ Shopee).
• Work closely with CRM team by leveraging insights to build activation plans.
• Actively participate in sales operations to provide inputs and recommendations on existing activity ROI and to offer insights.
• Share best practice, monitor local competitive solutions and participate in the definition of tomorrow\'s next generations of eCommerce.

Develop and maximize the performance of Nespresso digital boutiques in Marketplaces

• Setup and Manage operations on Marketplace digital boutiques
• Monitor digital KPIs with a strong focus on customer journey & behaviors.
• Monitor customer feedback on digital boutiques in marketplaces from all available sources
• Build Insights and turn them into actions from campaign initiative and merchandising optimizations to maximize channel performance.
• Optimize digital channels backend performance with relevant stakeholders
• Monitor external, site centric and CRC indicators to report and consolidate digital KPIs (sales, brand ranking, conversion funnel, average basket, customer\'s complaints, channel share\xe2\x80\xa6)

Maintain all eCommerce roadmaps and plannings

• Collaborate, review and maintain all local eCommerce roadmaps and planning to map a full activity planning and avoid overlapping/bottleneck situations
• Own local digital innovation roadmap to bring new, functional and innovative solutions to the local digital landscape that could contribute to the eCommerce overall performance

What will make you successful

• Relevant degree with strong project management skills in an international environment.
• At least 5 years\' experience in digital & ecommerce activities
• Great analytical skills performing sales figures analysis, detailed minded & Project oriented
• Accuracy, reliability & vigilant attention to detail
• Strong knowledge of local eCommerce environment & of an eCommerce and digital landscape within a complex ecosystem
• Able to translate technical specifications into commercial opportunities and vice-versa
• Knowledge of Omni-channel business management would be a plus
• Project management certifications a plus
• Able to work under pressure & fueled by digital innovation

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position: E-commerce Activation & Marketplace Specialist

Location: Bandar Utama, PJ
Company: Nestl\xc3\xa9 Malaysia (NESPRESSO)
Full-time
Bachelor\'s Degree
5+ years of experience

Position Summary

The E-commerce Activation & Marketplace Specialist is responsible to coordinate any acquisition project or initiative directly or indirectly impacting the eCommerce Channel of the market.

The main purpose of the job includes:

• To grow online business in both Nespresso.com and Nespresso official stores in marketplace by maximizing the sales performance including exploring new opportunity such as TikTok Shop.
• Act as a matter and knowledge expert of the digital ecosystem (technically, functionally, and commercially).
• Be the digital link between all departments and HQ functions to support any eCommerce activations.
• Leverage any study/ market trend/ CRM insight and turn them into initiatives.
• Ensure qualitative & timely implementation of new eCommerce activation and monitor KPIs and share insights.

A day in the life of an Activation & Acquisition Specialist

Build online activation focusing on acquisition

• Spot local opportunities within the digital landscape in term of additional features and functionalities that would positively impact eCommerce acquisition (eg customer feedback, market trend.). Turn these opportunities into acquisition.
• Act as a matter and knowledge expert of the digital ecosystem to define machine acquisitions strategies in own digital channels (Nespresso.com) as well as external channel such as marketplace (Lazada/ Shopee).
• Work closely with CRM team by leveraging insights to build activation plans.
• Actively participate in sales operations to provide inputs and recommendations on existing activity ROI and to offer insights.
• Share best practice, monitor local competitive solutions and participate in the definition of tomorrow\'s next generations of eCommerce.

Develop and maximize the performance of Nespresso digital boutiques in Marketplaces

• Setup and Manage operations on Marketplace digital boutiques
• Monitor digital KPIs with a strong focus on customer journey & behaviors.
• Monitor customer feedback on digital boutiques in marketplaces from all available sources
• Build Insights and turn them into actions from campaign initiative and merchandising optimizations to maximize channel performance.
• Optimize digital channels backend performance with relevant stakeholders
• Monitor external, site centric and CRC indicators to report and consolidate digital KPIs (sales, brand ranking, conversion funnel, average basket, customer\'s complaints, channel share\xe2\x80\xa6)

Maintain all eCommerce roadmaps and plannings

• Collaborate, review and maintain all local eCommerce roadmaps and planning to map a full activity planning and avoid overlapping/bottleneck situations
• Own local digital innovation roadmap to bring new, functional and innovative solutions to the local digital landscape that could contribute to the eCommerce overall performance

What will make you successful

• Relevant degree with strong project management skills in an international environment.
• At least 5 years\' experience in digital & ecommerce activities
• Great analytical skills performing sales figures analysis, detailed minded & Project oriented
• Accuracy, reliability & vigilant attention to detail
• Strong knowledge of local eCommerce environment & of an eCommerce and digital landscape within a complex ecosystem
• Able to translate technical specifications into commercial opportunities and vice-versa
• Knowledge of Omni-channel business management would be a plus
• Project management certifications a plus
• Able to work under pressure & fueled by digital innovation

We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9