Job Description

Transform DurianBikers.com into Asia's most powerful motorcycle-gear e-commerce platform -- a global destination shipping helmets and performance parts from our Johor Bahru HQ to riders worldwide.

You will architect and lead every part of the cross-border e-commerce operation: site architecture, digital marketing, logistics, customer experience, and P&L growth.

Key Responsibilities

1. Strategic Leadership

Position the brand as a factory-linked, price-advantaged Asian alternative to Western retailers. Align all online sales with group brands -- Tuned by QBEE (helmets) and SUPERFLY (parts).
2. Digital Platform Management

Oversee Shopify Plus (or WooCommerce) architecture, UX, localization, and checkout flows.
3. Performance Marketing & Content

Own the global funnel -- SEO, SEM, Meta, Google Shopping, TikTok Ads, email automation. Build a content-commerce engine (YouTube + TikTok reviews + blog guides) driving organic traffic. Manage A/B testing, conversion rate optimization, and retargeting campaigns.
4. Global Logistics & Operations

Integrate DHL Express / EasyShip / Shippo for automated cross-border shipping and duty calculations. Optimize fulfilment workflow at the Johor Bahru warehouse (pick ? pack ? label ? dispatch). Negotiate global courier rates and SLAs to keep average shipping cost per parcel competitive.
5. Team Leadership & Collaboration

Build and mentor a lean team: Digital Marketing Lead, Web Ops Exec, Fulfilment Manager, Content Creator, Customer Experience Lead. Coordinate with SUPERFLY and Tuned by QBEE departments for product launches and stock allocation. Report weekly KPIs to founder; track sales, ROAS, fulfilment efficiency, and customer retention.
A. Platform & Catalogue Management

Manage Shopee, Lazada, TikTok Shop, Shopify (DurianBikers.com) Upload, maintain, optimize product listings (titles, SEO, attributes) Build Premium Catalog Flow for NHK / HJC / Scorpion Manage stock syncing, coordinate with John (Ops) and Joyin (Purchasing)
B. Growth & Performance

Run and optimize: Paid ads (Shopee Boost, TikTok Ads, Meta Ads) Flash sales, campaigns Identify best-selling helmet SKUs and weekly winners
C. Conversion Strategy

Improve product page CRO Build cross-sell bundles (helmet + visor + bag) A/B test sales copy and thumbnails Reduce abandoned carts (Shopify)
D. Analytics & Strategy

Weekly dashboard: GMV Conversion rate CTR Ad ROAS Top performing SKUs Competitor tracking:
E. Coordination

Work closely with: Stock+ ordering team External creatives / influencers
Job Type: Full-time

Pay: RM4,500.00 - RM8,000.00 per month

Work Location: In person