Job Description

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Role Overview

The E-commerce Traffic Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands-on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.

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Responsibilities

Traffic Acquisition & Growth Strategy

Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, marketplace ads. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention. Own strategic planning cycles (monthly, quarterly) while also managing campaign execution and tracking Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic. Monitor and improve site rankings, domain authority, and overall SEO performance

Paid Media Management

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms. Manage ad budgets efficiently and track campaign performance against KPIs.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee. Analyze marketplace trends, competition, and performance data to improve ad efficiency. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

Track and analyze website and campaign performance Provide weekly and monthly reports with insights for continuous improvement. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics. Create & monitor performance marketing dashboards & reports for visibility Provide data-driven insights on a monthly basis to optimise performance across different channels


Hard Skills:

Strong expertise in SEO, PPC, paid social, and marketplace advertising. Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising. Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools. Hands-on experience in managing Lazada and Shopee sponsored ads. Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred Strong conversion rate optimization (CRO) skills. Experience with budget management and forecasting for digital ad spend.

Soft Skills:

Analytical mindset with strong problem-solving skills. Able to think strategically and operate independently in hands-on execution Strategic thinker with the ability to execute detailed marketing plans. Excellent communication and negotiation skills for working with internal stakeholders and/or vendors. Detail-oriented and highly organized with the ability to manage multiple projects. Creative mindset to drive engagement and brand growth. Ability to work in a fast-paced environment and adapt to changing priorities.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Minimum 3 years of relevant experience in e-commerce traffic acquisition, media buying or digital growth marketing Proven track record in managing and optimizing multi-channel traffic acquisition campaigns. * Experience in the e-commerce or retail industry is highly preferred.