Job Description

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change \xe2\x80\x93 improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM\xe2\x80\x99s brand, capture the market\xe2\x80\x99s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you\'ll be surrounded by bright minds and keen collaborators \xe2\x80\x93 always willing to help and be helped \xe2\x80\x93 as you apply passion to work that will compel our audience to choose IBM\'s products and services.On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.Your Role and Responsibilities
Our ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM\xe2\x80\x99s technology offerings including hardware and software.This is a role of managing partner communication and informational enablement for IBM sales partners focused on improving the BP sales and technogy capability. It requires creativity in translating the work IBM does with its partners into beneficial stories that appeal to partners and even to the IT trade and business media.
You will be an individual contributor and should be strategic in your approach to communicating Ecosystem news, milestones and success \xe2\x80\x93 with a particular emphasis on partner outcomes.
And you\xe2\x80\x99ll need to manage the related partner enablement initiative by developing and optimizing the effective marketing materials for local market. IBM manages this informational platform as IBM Partner Plus which is the main platform to offer various type of sales benefits mainly with sales materials, marketing support kits, digital marketing tools and training material for Business Partners. Partners use the platform to plan, personalize, execute, and measure integrated marketing campaigns.In this role you will design the entire contents reach to the partners, support delivery of platform benefits and accelerate the partner capability in Japan market.To be successful, you need to have strong writing and presentation skills, familiarity on enterprise technology and IBM go-to-market model. Finally, you must be comfortable working independently as well as collaboratively with large cross-company, and global teams to accomplish goals with urgency and accountability.Responsibilities may include:

• Manage the IBM partner plus communication and partner enablement platforms, tools, materials to deliver the beneficial information to the sales partners.
• Develop written storytelling content, blog posts, press announcements, and other sales GTM stories for external communications
• Collaborate with business and marketing team members on content creation, new product and thought leadership initiatives to drive effective communication programs
• Partner with corporate communications colleagues, geographic communications teams, internal communications experts, social media colleagues and others to maintain cohesive messaging in support of IBM\xe2\x80\x99s global strategy
• Timely communicate on program updates and enhancements
• Proactively collaborate with IBM internal stakeholders to be familiar with the market trend, insight, and the demand from the field
• Report Japan marketing leaders on up-to-date business status and insight

• 5+ years B2B marketing experience
• Excellent program/project management and execution skills, with ability to prioritize and meet deadlines
• Solid problem solving and analytical skills, attention to detail and a self-starter
• Fluent in Japanese & English - strong verbal and written communications skills

• Experience in Contents Marketing
• Experience in campaign design and delivery
• Experimentative mindset \xe2\x80\x93 works quickly to pilot, succeed/fail fast and scale what works

IBM