Executive, Brand Communications (my)

Kuala Lumpur, Malaysia

Job Description

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ZALORA is looking for a hardworking, detail-oriented and passionate team member with an interest in fashion to join our local team. This role is responsible for supporting the brand communications team in Malaysia for PR and Social Media campaigns. Your work will focus on a range of writing and graphic design, with primary emphasis on creating social media assets, weekly creative writing and influencer marketing. Responsibilities: Social Media:
  • Grow and expand social media presence on existing platforms - Instagram, Facebook, Twitter, Tiktok, Pinterest, Youtube
  • Develop new ideas on how to improve our current presence on these platforms
  • Create/design assets for multiple platforms - gifs, photography, graphic design, etc
  • Analyze social metrics. Deliver insights and learning to make informed decisions for content development
  • Copywriting and scheduling of posts
  • Community management - reply relevant comments or questions on the ZALORA accounts
  • Liaise with external vendors when needed e.g. photographers, studio, makeup artists
PR:
  • Maintain and grow ZCrew programme
    • Onboarding more influencers
    • Update programme mechanics
      • Contract duration
      • Deliverables
      • Payment
    • Liaise with ZCrew for campaigns and events
  • Kickstart and expand Get The Look community, Community Influencer Programme and ZTV influencer/celebrity coordination
  • Coordinate product loans with industry partners
    • Negotiating marketing returns
    • Ensuring loaning guidelines are clearly communicated
    • Assist in product selection and executing pull out process
    • Check that items are packed properly and in good condition before arranging for returns
  • Assist with ideating, executing and reporting (end-to-end) campaigns management for ZAP and internal campaigns
  • Once we can all do events, the executive will be assisting in executing offline activations together with senior heads
  • Media relations
    • Drafting press releases
    • Pitching to media
    • Staying informed on current media stories to craft pitch ideas
  • Work collaboratively with key stakeholders in the Marketing department, as well as Buying, Production, Operations, Finance and Legal to implement successful initiatives
Requirements:
  • Excellent written and verbal communication skills with a flair for creative writing
  • Possesses a keen eye for aesthetics and details
  • Proficiency with Adobe Suite particularly Photoshop, Illustrator. After Effects and/or Premiere Pro is a bonus
  • Proficient in Microsoft Office suite and Google Drive functions
  • Strong multi-tasking skills and able to manage multiple projects simultaneously
  • Independent, shows initiative, resourcefulness and sense of urgency to meet deadlines
  • Strong attention to detail and follows through on projects
  • Undergraduates pursuing majors in Marketing/Communication Studies or related fields
  • Critical thinker and problem solver
  • Ability to build and maintain strong relationships with key people or organizations
The ZALORA Story ZALORA is Asia\xe2\x80\x99s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region\xe2\x80\x99s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month. ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
Consent Disclaimer
By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA\xe2\x80\x99s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA\xe2\x80\x99s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for. 6WRDBlmxfv

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Job Detail

  • Job Id
    JD920825
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned