Executive, Brand Communications (my)
Kuala Lumpur, Malaysia
Job Description
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ZALORA is looking for a hardworking, detail-oriented and passionate team member with an interest in fashion to join our local team. This role is responsible for supporting the brand communications team in Malaysia for PR and Social Media campaigns. Your work will focus on a range of writing and graphic design, with primary emphasis on creating social media assets, weekly creative writing and influencer marketing. Responsibilities: Social Media:
- Grow and expand social media presence on existing platforms - Instagram, Facebook, Twitter, Tiktok, Pinterest, Youtube
- Develop new ideas on how to improve our current presence on these platforms
- Create/design assets for multiple platforms - gifs, photography, graphic design, etc
- Analyze social metrics. Deliver insights and learning to make informed decisions for content development
- Copywriting and scheduling of posts
- Community management - reply relevant comments or questions on the ZALORA accounts
- Liaise with external vendors when needed e.g. photographers, studio, makeup artists
- Maintain and grow ZCrew programme
- Onboarding more influencers
- Update programme mechanics
- Contract duration
- Deliverables
- Payment
- Liaise with ZCrew for campaigns and events
- Kickstart and expand Get The Look community, Community Influencer Programme and ZTV influencer/celebrity coordination
- Coordinate product loans with industry partners
- Negotiating marketing returns
- Ensuring loaning guidelines are clearly communicated
- Assist in product selection and executing pull out process
- Check that items are packed properly and in good condition before arranging for returns
- Assist with ideating, executing and reporting (end-to-end) campaigns management for ZAP and internal campaigns
- Once we can all do events, the executive will be assisting in executing offline activations together with senior heads
- Media relations
- Drafting press releases
- Pitching to media
- Staying informed on current media stories to craft pitch ideas
- Work collaboratively with key stakeholders in the Marketing department, as well as Buying, Production, Operations, Finance and Legal to implement successful initiatives
- Excellent written and verbal communication skills with a flair for creative writing
- Possesses a keen eye for aesthetics and details
- Proficiency with Adobe Suite particularly Photoshop, Illustrator. After Effects and/or Premiere Pro is a bonus
- Proficient in Microsoft Office suite and Google Drive functions
- Strong multi-tasking skills and able to manage multiple projects simultaneously
- Independent, shows initiative, resourcefulness and sense of urgency to meet deadlines
- Strong attention to detail and follows through on projects
- Undergraduates pursuing majors in Marketing/Communication Studies or related fields
- Critical thinker and problem solver
- Ability to build and maintain strong relationships with key people or organizations
Consent Disclaimer By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA\xe2\x80\x99s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA\xe2\x80\x99s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for. 6WRDBlmxfv
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Job Detail
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Job IdJD920825
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned