Job Description

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Career Opportunities: Executive, Central Marketing ( Malaysia & ASEAN) (20183)

Requisition ID 20183 - Posted - Kuala Lumpur International Airport - Malaysian Aviation group

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Job Title

Executive Commercial Marketing

Reports To

Assistant Manager, Commercial Marketing

Role Purpose

Executing and implementing marketing plans in accordance with the Assistance Manager of Commercial Marketing.

Key Accountability

• To assist Assistant Manager on executing, tracking and implement campaigns (tactical, ancillary, brand) that set by Commercial and Marketing team to achieve revenue target.
• To execute campaigns across all channels including IBE, social media, offline platforms that is relevant to the countries, ATL, BTL, digital adaption or handouts.
• Coordinator between internal team partners during pre-campaign planning in requirement gathering, monitoring campaign deliverables and consolidating post campaign analysis for overall performance.
• Liaising with strategic partners, internal stakeholders and key customers.
• Monitoring the activities of marketing teams to ensure designated tasks and set targets been delivered.
• To ensure brand standards on website and all other communications.
• To manage the production of all marketing collaterals and visual merchandizing in connection with various product and promotion initiative.
• Coordinating company representation at relevant conferences and exhibitions.

• Degree in Marketing, Business Management and other related field with 2 years of working experience.
• Diploma in Marketing, Business Management and other related field with 2 years of working experience.

• Degree in Marketing, Business Management or a related field would be preferable.
• Familiarity with Digital Marketing ads, platforms and campaign execution is a plus.
• Minimum 2 years experience in Airlines business & managing a team.
• Positive attitude, dynamic and forward mindset.
• Have sense of punctuality and responsibility.
• People who valued teamwork, analytical and focus on problem solving.
• Good communication and interpersonal skills with ability to interact with people at all levels.
• Able to prioritize and work independently with minimal supervision.

• To demonstrate Marketing\'s value - Marketing is a critical business function, driving growth and creating a commercial advantage for company.
• Understanding customers behavior - To use internal & external data on the customer\'s behaviour towards MH products & services.
• Digital strategic - Skills gaps in analytics and content marketing and lacked working knowledge of SEO, social media and programmatic advertising.

Malaysia Airlines