Job Description

Description & Requirements

About us:

Epicor Software is a global technology leader dedicated to helping businesses drive growth for 50 years. Our modern, industry-specific software helps customers boost efficiency and productivity by simplifying and automating everyday processes. We have a stellar team of nearly 4,000 worldwide employees who are passionate about building exceptional products and solutions through teamwork, constant innovation, and integrity. We strive to hire and reward star players who inspire one another and drive results for the business and our customers.

About the Role:

The Field Marketing Consultant will execute the strategic field marketing initiatives and marketing programs to support the growth objectives for the SEA countries, with particular focus on growing Thailand and Vietnam. You will play a fundamental role in driving marketing success and managing a diverse range of integrated marketing programmes and activities across the marketing mix.

Reporting to the APAC Marketing Director, this role will work closely with the Field Marketing Principal in SEA, Business Development team, various central marketing teams and Product and Corporate Marketing. You will plan, prepare, execute, and measure ROI-oriented marketing activities and programs with limited supervision while working within the broader Epicor brand guidelines and corporate processes.

Field Marketing Consultant will work in a team that focuses on executing an appropriate mix of marketing tactics targeting prospects and influencers to grow pipeline and brand awareness across Thailand and Vietnam, and overall support to SEA countries.

What You'll Do:

• Design and implement marketing lead generation programs, tools, and guidelines to be used by the business development teams and direct and indirect sales team.
• Understand the buying life cycle from Top, Middle and Bottom of the funnel and manages prospect programs at all stages for SEA demand-generation campaign execution
• Provide necessary reporting and measurement to determine the effectiveness of programs and present solutions to optimise marketing investment.
• Collaborate with colleagues to develop electronic communications, web presence, events, thought leadership, sales support materials, social media, and other efforts that align with sales and business goals.
• Ensuring all activity is measured and reacts to success metrics. To perform actionable analysis, and to make demonstrable, data driven decisions to improve outcomes and ROI.
• Collaborate and align with business development team and sales mid and senior level leadership to promote awareness of programs, provide activity updates, and solicit feedback.
• Building and managing key relationships with association, media publications and directory vendors to maintain established connections to amplify activity in key countries
• Work closely with the local field marketing teams to leverage Epicor messaging
• Ensure regular communications with sales and wider marketing organisation on marketing campaigns being planned/executed

• 5+ years applicable B2B marketing experience
• 3+ years' experience of Computer Software industry experience
• Comfortable with the designing and implementing marketing lead generation programs and campaigns execution
• Excellent communicator, well developed writing, and presentation skills
• Adaptable and highly self-motivated
• Operate effectively in a highly matrixed organisation
• Working creatively and productively within the boundaries of a global corporate marketing framework
• Strong planning and analytical skills
• Ability to work well under pressure, and to manage multiple projects to tight deadlines
• Results orientated, along with strong Sales and Customer Experience mindset

• B2B marketing experience gained within similar industry
• Manufacturing / Distribution industry experience
• Thai and/or Vietnamese language skills
• Experience in web content plans and analysing web data
• 3+ years' experience with SalesForce.com
• Salesforce marketing cloud experience a plus