- Working SEO and PPC knowledge
- Experience in analysing and optimising Google and Bing ads, including search, display, shopping and remarketing
- Assist in creating, analysing and optimising SEO strategies and campaigns
- Support in conducting effective keyword research and creating campaigns based on that research
Ability to write SEO-driven, compelling, and engaging landing page and blog posts based on keyword research
- Assist in conducting various client audits in order to highlight opportunities, technical errors and user-experience issues
- Working knowledge of key SEO tools, such as SEMrush, Screaming Frog and Ahrefs
- Some working knowledge of using social media advertising platforms on Facebook/Instagram, LinkedIn and Twitter
- Some experience in monitoring and reporting on key campaign KPIs, metrics and results, using tools, such as Google Analytics
- Desire to work as part of a collaborative and dynamic campaign team
- Ability to work within a fast-paced environment
- Sound spelling and grammar
- Desire to cascade and share knowledge, experience, and resources to the wider team
- Other key skills needed: time management, ability to support other team members, working towards deadlines, and ability to schedule and prioritise own workload
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