Job Description

The Marketing General Manager plays a pivotal role in shaping and executing the marketing strategies to drive brand awareness, customer engagement, and revenue growth. This leadership position requires a deep understanding of the motorcycle industry, consumer behaviour, and an innovative mindset to position the brand at the forefront of the market.

The Marketing General Manager will lead all brand marketing activities of the brand, ensuring that the targets of brand awareness, revenue and profits are met, in line with company\'s goals and objectives. Key responsibilities include:

• Lead the short to long term strategic planning of the brand portfolio, in line with agreed brand architecture, proposition and guidelines
• Plans and drives execution of new product launches in defined markets to deliver launch objectives
• Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability
• Manage overall brand portfolio and product mix to maximise profitability
• Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI
• Manage all ATL, BTL and digital marketing activities, partnering closely with internal and external stakeholders

Lead a brand\'s growth and expansion in the country|Be part of a company with huge growth plans

The successful candidate is an experienced marketer from the automotive sector. Other requirements include:

• Background in marketing, preferably from the automotive industry
• Minimum 10 years of work experience in marketing
• University degree in marketing or a related discipline
• Regional experience is a an advantage
• Experience managing ATL, BTL and digital marketing is mandatory
• Strong interpersonal and communication skills
• Driven, determination, independence
• Strong commercial acumen and sound in P&L

Our client is an automotive manufacturer. The owner of the business is a successful entrepreneur with multiple profitable businesses under the same group. The owner comes with close to 20 years of automotive experience and has then ventured into the motorcycle business a few years ago. The company currently manufactures motorcycles with exciting plans to start a lubricants business this year.

• Be part of an automotive brand with exciting growth plans
• Be part of the group\'s expansion and growth in the region

Michael Page