Job Description

TITLE : GENERAL MANAGER - MARKETINGREPORTS TO : CEO\' SOur client,is a premier convenience store operator in the country, known for its extensive network of outlets and commitment to providing a wide range of products and services. Continuously expanding its footprint, our client remains at the forefront of the retail industry, ensuring convenience and accessibility for customers nationwide.JOB DUTIES:

• Responsible for developing and ensuring marketing strategies are innovative and effective

to meet company objectives * Collaborate and work with different teams to lead, develop, execute and maintaindigital marketing channels and platforms that consistently drive the Company\'s business, brand and presence * Lead researches and surveys on customers, market conditions, competitors and implementrevisions to marketing strategies and plans as needed * Manage marketing, advertising and promotions and other relevant activities, including optimizinguse of digital marketing media * Align marketing plans with those of suppliers and initiate and establish relevant actionsto boost and/or sustain salesGENERAL RESPONSIBILITIES: * Develop, plan, implement and facilitate the annual marketing plan for the Company,including all digital marketing channels (e.g., website, blogs, emails and social media) to ensure brand consistency * Strategise, design and plan the marketing sales promotions, including forecasting, pricing,key account management, expenses, profitability, new promotion development, market research and brand strategy * Plan and administer the Company\'s marketing budget and keep costs within control

• Monitor and analyze all marketing and sales information to determine marketing plans that will drive sales, footfalls,

basket size and digital media/platform indices * Marketing responsibility for revenue-generation across products and regions and ensure yields across products

• Manage plans and resources for advertising and promotions, loyalty programs, communications, creative branding,

CSR and responsible for marketing communications, including strategies, advertisements, monthly promotion campaigns and actions * Develop processes, procedures, templates and strategies to enhance product assortment to improve sales, including private label packaging and designs

• Lead the marketing team in plans to increase income, both through existing sources and developing new streams of ideas
• Customize innovative materials, both print and digital media, according to market or customer requirements
• Conduct general market research to keep abreast of trends, customers buying preferences and perception of the Company,

competitors\' strategies and marketing moves and any business opportunities * Focus on the developing and communicating a commanding Brand statement and presence in the industry,sector through innovative thrusts via media, advertisements and online platforms * Manage day to day activities and build collaborations with PR, press and marketing communications agencies to generatePR value and brand presence * Plan, develop and provide guidelines for stores marketing visuals and promotional display to achieve the desired appeal of customersCOMPETENCIES :

• Degree in Marketing/Business or equivalent discipline, MBA will be an advantage
• At least 10 years of relevant working experience in Marketing, Advertising & Promotions,

preferably within a retail environment or equivalent * Minimum 5 years\' experience in a managerial position

• Possess up-to-date knowledge of best practices and latest development in marketing trends, innovations and technology
• Exposure to brand management is a distinct advantage
• Possess excellent interpersonal, presentation, written and oral communication skills
• Strong project management and negotiation skills
• Analytical, detail-orientated, able to work under pressure and multi-task
• Experience with new media and internet marketing

Bell Ward