Job Description

Description
Are you a people-person looking to join an exciting brand? Are you strong in written and spoken command of Bahasa Melayu? We may just have the role for you!

We are looking for an outgoing, organised and detail-oriented person with strong communication skills to join us as a Head of BM Content. As part of INFLUASIA\xe2\x80\x99s team, you will represent and front the brand\xe2\x80\x99s publicity efforts within Malaysia \xe2\x80\x93 including media and influencer relations, developing and distributing of social media article and video releases, and assisting with the development, as well as execution of activities to ensure sustained media coverage throughout the year.

Department: Lobak Merah
Reports to: CEO/Head Of Editorial

Responsibilities of the Head of BM Content include but are not limited to:

General:

• Assist with daily media monitoring and monthly reporting of coverage
• Plan, coordinate and lead editorial operations (for Lobak Merah and potentially our other owned portals)
• Implement new initiatives that\xe2\x80\x99ll strengthen Lobak Merah\xe2\x80\x99s article quality and brand presence overall.
• Conduct secondary research, guidance and clear directions to the team, leading the portal\xe2\x80\x99s growth.
• Upkeeping of journalist records and media interactions on CRM database
• Support the draft of written material intended to represent the brand\xe2\x80\x99s key messaging and point of view
• Oversees the day-to-day workflows for digital and print Analytical content delivery; maintains editorial product quality, accuracy, timeliness, and cost management across the team
• Collaborates with commercial stakeholders to create new global Analytical content opportunities to drive the customer experience forward; liaises regularly with in-market teams to ensure content meets customer needs.
• Grow our subscriber base by providing them with regular, helpful content that\xe2\x80\x99s aligned with their needs and interests.
• Drive consistent, relevant traffic and leads from our social network presence.

Content Creation and Curation:

• Oversee the development of high-quality, engaging, and relevant content for various digital platforms, including social media, blogs, videos, podcasts, webinars, and newsletters.
• Ensure content adheres to brand guidelines and maintains a consistent tone, voice, and messaging.
• Lead, plan and execute sponsored content campaigns by clients to effectively deliver quality contents and results that meet or exceed their expectations.
• Coach and supervise editorial personnel
• Strategize and explore new initiatives to further grow our audience and improve engagement through content.
• Build and manage a rich content/editorial calendar that attracts a qualified audience.
• Be sharp and ever ready to write and publish potentially trending stories as it happens.
• Source for stories through social media, other news portals or forums. Stories can also be from personal experience, a public opinion, a status update or uniquely written (based on references).
• Perform copywriting tasks whenever required.
• Source or create relevant images to be included within articles and ensure featured images are captivating enough to capture the audience\'s attention.
• Revise and update written or published content when necessary.
• Collaborate and assist in ideation, execution and participation of our video production.
• Actively coordinate and participate in discussions and meetings with the team.

Social Media Strategy and Management:

• Manage and grow the company\'s presence on major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and emerging platforms.
• Stay abreast of industry trends and emerging social media technologies, adapting strategies to capitalize on new opportunities.
• Assist with development of editorial materials such as FB, Tik Tok, Instagram, and YouTube releases and provides clear guidance to the team
• Work closely with the wider to create campaign narratives that span across multiple channels in Malaysia

Brand Reputation Management:

• Proactively monitor and safeguard the company\'s brand reputation by identifying potential issues, addressing them promptly, and implementing strategies to mitigate reputational risks.
• Collaborate with relevant departments to maintain a cohesive and positive brand image.

Social Media Ownership:

• Take ownership of the entire social media management across all businesses, to ensure consistency and effectiveness in messaging and engagement.
• Be updated with the latest and trending news locally and internationally.
• Excellent attention to detail and ability to proof-check written material, final draft of content and edit copy to ensure fitness for publishing.

Stakeholder Collaboration:

• Work collaboratively across business units to deliver clear social media strategies that align with stakeholders\xe2\x80\x99 goals.
• Collaborate closely with upper management to provide clarity of social media insights, direction, objectives, and strategy.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-influasia-job-head-of-bm-content-lobak-merah]

; Requirements: - Requirements:

• Bachelor\'s degree or Diploma, preferably in Mass Communications, Media Studies, Journalism, Business, Marketing or any communications-related field
• 7-10 years of working experience in related field
• Strong command of BM Language (spoken and written)

Skills/Experience Preferred:

• Skilled in the use of Microsoft Office (Word, Powerpoint, Excel)
• Good at making presentation decks
• Highly motivated with interest in the art of reputation management and crafting narratives to persuade public opinion
• Detail-oriented and data-driven individual keen to work in one of Malaysia\xe2\x80\x99s fastest growing consumer electronic brands
• Strong interpersonal communication skills and a collaborative team player in a cross-cultural and cross-functional environment
• Understanding of today\xe2\x80\x99s media and influencer landscape
• Comfortable to interact and converse on the phone and in-person