Job Description

• Develop and implement the agreed communication strategy supporting Wawasan Open University Sdn Bhd (WOU) Group\'s key priorities and strategic business plan including marketing, branding, promotion, fund raising and public relations.
• Devise and implement communication (internal & external) strategies that support WOU\'s brand image and business strategy. Act as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases accordingly.
• Capitalize on all external opportunities to position WOU as a leader in the ODL institution
• Create and manage a strategic communication plan aligned with the agreed communication strategy.
• Work with the Marketing team to develop media and communications materials to support marketing plans for the annual sales budget.
• Provide information and support for the university\'s initiatives, students and public affairs and leadership activities.
• Development of communications materials (which includes advertising materials, student and educational materials, digital platforms, premiums/gifts and jingles).
• Identify \'new media\' opportunities as part of any proactive corporate communications strategy.
• Develop necessary SOP for all outgoing communications materials.
• Perform other related duties as assigned.

• Minimum 10 years related working experience in marketing communication fields, and min 5 years in leading and strategic planning roles.
• Understand Malaysian consumer behaviour
• Strong experience in digital & online marketing
• Passionate about education industry

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