Job Description

1. JOB PURPOSE

The Head of Content & Branding Unit is responsible for developing and executing strategic content and branding initiatives to strengthen corporate identity and positioning. This role oversees content development, brand storytelling, and digital branding efforts across internal and external channels, ensuring alignment with business objectives and reputation as an investment holding corporation.

2. KEY ACCOUNTABILITIES

Enhance and position the brand to reflect its identity and credibility as an Investment Holding Corporation, ensuring alignment with corporate values and stakeholder expectations. Lead the creation of high-quality, relevant content to drive sustained organic growth and engagement across social media channels. Manage the development, planning, and quality control of TV content, ensuring alignment with key messaging, branding guidelines, and audience expectations. Oversee brand governance across all digital and physical channels, ensuring consistent messaging, visual identity, and tone of voice. Plan, coordinate, and execute impactful events that strengthen brand visibility and stakeholder relationships, ensuring smooth delivery and strategic alignment. Establish and maintain strong relationships with internal teams, external partners, media, and strategic collaborators to promote branding initiatives effectively. Identify and develop branding collaborations with strategic partners that amplify visibility and reinforce brand values. Analyse performance metrics for content, campaigns, and branding initiatives to refine strategies and improve impact. Support corporate communications during sensitive or high-visibility situations, ensuring brand integrity and consistent messaging. Monitor and track the department's budget regularly, ensuring optimal allocation of resources to branding and content initiatives while maintaining cost efficiency.

3. POSITION REQUIREMENTS

Bachelor's Degree in Media & Communication

or a related field

Work Experience

Minimum of 12 years of experience

in journalism, broadcasting, branding, marketing communications, public relations, media analysis, or corporate communications
Job Types: Full-time, Permanent

Pay: RM15,000.00 - RM18,000.00 per month

Benefits:

Health insurance Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person