Enhance and position Company's brand to reflect its identity and credibility as an Investment Holding Corporation, ensuring alignment with corporate values and stakeholder expectations.
Lead the creation of high-quality, relevant content to drive sustained organic growth and engagement across Company's social media channels.
Manage the development, planning, and quality control of Company TV content, ensuring alignment with key messaging, branding guidelines, and audience expectations.
Oversee brand governance across all digital and physical channels, ensuring consistent messaging, visual identity, and tone of voice.
Plan, coordinate, and execute impactful events that strengthen Company's brand visibility and stakeholder relationships, ensuring smooth delivery and strategic alignment.
Establish and maintain strong relationships with internal teams, external partners, media, and strategic collaborators to promote Company's branding initiatives effectively.
Identify and develop branding collaborations with strategic partners that amplify Company's visibility and reinforce brand values.
Analyse performance metrics for content, campaigns, and branding initiatives to refine strategies and improve impact.
Support corporate communications during sensitive or high-visibility situations, ensuring brand integrity and consistent messaging.
Monitor and track the department's budget regularly, ensuring optimal allocation of resources to branding and content initiatives while maintaining cost-efficiency.
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