Job Description

About Our Client:

Our client has achieved substantial growth and diversification, building a robust portfolio across the automotive, information technology, healthcare, beauty, farming, and food and beverage industries. They are now seeking an experienced, entrepreneurially minded Head of E-Commerce to lead and drive the Group's profit-generating business unit.

Job Summary:

This is a pioneering role within the Group, leading a new digital commerce department that acts as an internal agency and shared service across all business units, including Automotive, F&B, Health & Beauty, and other businesses within the group.

The Head of E-Commerce will drive group-wide digital sales strategy, develop omnichannel solutions, and support all brands in scaling their e-commerce presence and customer engagement.

Key Responsibilities:

1.

E-Commerce Strategy and Execution

Develop and lead the MKA Group-wide digital commerce roadmap, aligning with each brand's growth ambitions. Design scalable solutions and platform infrastructure that allow easy onboarding of new product lines and brands. Promote digital adoption across legacy and emerging business units.
2.

Platform & Operations Management

Own and manage daily operations of B2C and B2B platforms (e.g. Shopee, Lazada, TikTok Shop, etc). Ensure platform reliability, UI/UX consistency, SEO optimization, and high operational performance. Standardize digital store management SOPs across businesses.
3.

Sales Optimization & Data Analytics

Run A/B testing, UX improvements, conversion rate optimization (CRO), and cart abandonment solutions. Use analytics tools (GA4, Hotjar, etc.) to monitor key metrics (traffic, conversion, LTV). Generate monthly digital sales performance reports by business unit.
4.

Product Catalogue & Digital Merchandising

Manage and advise digital merchandising including pricing, bundling, promotions, and seasonal launches. Implement central PIM practices and ensure brand compliance.
5.

Omnichannel Integration

Build seamless bridges between online and offline retail--click & collect, in-store promotions, or warehouse fulfilment. Support retail team digital readiness (e.g., POS integration, QR engagement tools).
6.

Cross-Functional Leadership

Work with Marketing, Product, Supply Chain, and Customer Service to ensure a seamless digital-to-delivery journey. Champion internal onboarding and education workshops for traditional sales or product teams.
7.

Vendor & Partner Management

Manage vendors including platform contacts, developers, fulfilment logistics, and tool subscriptions.
8.

Financial & Service Performance

Lead budgeting for digital commerce initiatives and track ROI across campaigns. Manage internal service SLAs with business units (e.g., campaign turnarounds <48 hours).
9.

Team Development

Build and grow the in-house digital commerce team. Establish SOPs, KPIs, and training for digital executives.

Requirements:

Minimum 5 years in e-commerce leadership, ideally in automotive, lifestyle or FMCG sectors. Hands-on with e-commerce platforms (Shopee, Lazada, Amazon, TikTok), analytics (GA4) and ERP/PIM tools. Proven success scaling online revenue and leading cross-functional teams. Strong stakeholder management, able to align multiple brands toward shared digital goals. Bachelor's degree in Business, Marketing, or related field. An MBA will be an added advantage. Strong commercial acumen with entrepreneurial mindset.
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Values & Cultural Fit:

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Passionate about helping traditional businesses grow through digital. Mentors junior teams, shares knowledge generously, and builds high-performance culture.

Interested to Apply?

Please send your latest Resume/CV to

Gina Koh

via

email

at

gina.koh@peoplelake.asia

or through

WhatsApp

at

016-6948780

if you have any further inquiries.

Please be informed that only shortlisted candidates will be notified.

Job Types: Full-time, Permanent

Pay: RM15,000.00 - RM20,000.00 per month

Benefits:

Free parking Health insurance Maternity leave Opportunities for promotion Parental leave Professional development
Experience:

E-commerce Leardership: 5 years (Required)
Language:

Mandarin (Required)
Work Location: In person