Head Of Marketing, Food

Bangsar South, Kuala Lumpur, Malaysia

Job Description


About Delivery Hero

Delivery Hero is a leading global online food ordering and delivery marketplace with the number one market position in terms of restaurants, active users, and orders in more countries than any of its competitors across 40 countries in Europe, the Middle East & North Africa (MENA), Latin America and the Asia-Pacific region. Delivery Hero also operates its own delivery service in 200+ high-density urban areas around the world. The Company is headquartered in Berlin and has over 21,000 employees. For more information, please visit

About Foodpanda

foodpanda is dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian and Central European countries globally. foodpanda is active in Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan, Thailand, Romania, and Bulgaria. It belongs to Delivery Hero, a worldwide leader in the food delivery industry. For more information visit www.foodpanda.my

About the role

We are looking to hire a Head of Marketing, to manage marketing efforts of the organization\'s food vertical here in Malaysia, and be part of a team with highly talented and motivated marketers. The role will lead our diverse and smart marketing team and will be responsible for all marketing and growth metrics. The incumbent will define and spearhead company-wide growth strategies together with the local team and regional team.

Be part of a diverse team driving the growth of the number one food delivery service in APAC with visibility in Europe, MENA, and South America. Learn and grow with the best, and get the rare opportunity to build a brand that everyone loves, in one of the most exciting and fastest-growing regions in the world.

Responsibilities:

  • Craft strategies for the marketing team, including Digital, Advertising, Communications, and Creatives.
  • Plan and manage monthly, quarterly, and annual brand and online budgets for the Marketing team
  • Monitor, and analyze all marketing performance KPI and how they attribute in terms to Orders and Brand Health.
  • Identify opportunities to reach new market segments to drive acquisitions and expand market share.
  • Work with the Commercial team to develop pricing strategies to maximize efficiency and market share.
  • Collaborate with the Regional Marketing team and external partners towards achieving business objectives.
  • Continuously optimize platform communications and media channels, and roll out radical marketing campaign ideas, be it CRM, digital, social, offline and through partnerships/ collaborations
Requirements:
  • Seasoned marketer with Marketing and Growth leadership role in VC-backed consumer startup; or experience in growing brand/ business in the e-commerce and/or FMCG industry
  • Inspiring leader: proven track record of managing and building teams
  • Highly analytical & numbers-driven, leverage data to make informed decisions to drive key objectives
  • Alchemist: you constantly run growth experiments in a highly structured and organized way
  • Passionate about brands: metrics driven with a deep understanding of branding
  • Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels
  • Has excellent organizational and stakeholder management skills. Has the ability to set priorities, problem-solve, multi-task, and work well independently in a dynamic, rapidly changing workplace
  • Creativity and innovation, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness.
  • Experience in managing P&L responsibility in a fast-paced e-commerce environment

Foodpanda

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Job Detail

  • Job Id
    JD966544
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangsar South, Kuala Lumpur, Malaysia
  • Education
    Not mentioned