Regional Head Of Marketing (retail)

Petaling Jaya, Selangor, Malaysia

Job Description


A Regional Head of Marketing is required to lead and manage a globally renowned fashion retailer with strong global footprint. A key lead role to manage a select market region in a brand building capacity.

  • Strategic development of marketing plans to drive profitability, brand awareness, traction and market share across a few markets.
  • Responsible over A&P budgets across all brands with the objective to yield maximum ROI while being resourceful and commercial.
  • Integrate marketing functions across ATL, BTL, PR, marcomms, Digital Marketing, Ecommerce and retail marketing. Manage the brand\'s CSR activities.
  • Sensitive to consumer insights, competitor activities, retail trends to enhance brand relevance and consumer experience.
  • Besides managing a large team, strong collaboration with internal and external stakeholders (eg. Digital agencies) are necessary. A lead to represent the brand in reporting to regional and upper management.
  • Travel overseas will be required on some occasions.
Opportunity to work for a leading retail brand|Expansion on portfolio in the fashion retail category
  • Strategic abilities to integrate all marketing functions
  • Stronghold in A&P management
  • Prior retail fashion experience is preferred
  • Entrepreneurial, resourceful and resilient
  • Multitasking
Company based in Klang Valley is a globally renowned fashion retailer with a strong consumer base. Enjoyed for its quality and affordability, it manufactures and owns variety a labels. Its brand affinity is testament to its strong global footprint.
  • Opportunity to work for a leading retail brand
  • Expansion on portfolio in the fashion retail category
  • Mobility
  • Attractive remuneration package
  • Job security
  • Market acumen and reputation
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Michael Page

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Job Detail

  • Job Id
    JD916749
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    240000 - 276000 per year
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned