Job Description

• Opportunity to join a company with huge growth and expansion plans
• Be part of a company with innovative product offerings

About Our Client

Our client is a regional fintech conglomerate in South East Asia, aiming to empower millions of people towards financial independence. They are market leader in some countries in the region, while also starting up in some countries, hence projecting huge growth in the future. Key growth market includes Malaysia, Cambodia and Myanmar.

The Head of Marketing is a key role to drive the company\'s short to long term goals. The key responsibilities include:

• Leading and driving strategic marketing direction and propositions in local markets
• Working with the local teams to develop strategy for the 360 marketing plan, from brand, content, social, CRM to digital in alignment with the business objectives of the local market
• Responsible for marketing budget planning, execution and control
• Providing inputs to the strategic programs, championing the needs of the customer journey, from brand awareness, loyalty to conversions in local market and consumers
• Overseeing the country marketing operation and driving achievement of business performance metrics
• Drive creation and execution of local insights-driven programs; i.e, segment plans, social media management, PR programs
• Proactively evaluate and understand market needs - products and services offered, ensuring that the offerings are competitive and ahead of industry requirements, providing amazing service resulting in customer loyalty
• Build and drive a team of motivated individuals who are committed towards organisational purpose and goals, infusing in them the values and culture

The Successful Applicant

The successful candidate is an experienced marketing leader with proven track record of success in leading businesses to achieve growth in a challenging landscape, adapting to the changes in the market. Other requirements include:

• Local marketing experience in Myanmar or Cambodia is a must!
• Bachelor\'s degree in any related field. Masters qualification is an added advantage
• 10 years of experience in a start up, digital or online business with strong business acumen and entrepreneurial mindset
• Highly analytical, structured thinker with strong problem-solving skills
• Strong sense of ownership and drive
• Strong ability to influence key stakeholders from various backgrounds and cultures
• Passion for the fintech industry and adaptable to change
• Highly motivated and ready to join a fast-paced environment with high expectations

What\'s on Offer

• Opportunity to join a company with huge growth and expansion plans
• Take on a regional role to deliver strategic plans