Job Description

About the job Head of Marketing\xef\xbb\xbfResponsibilities:Strategic Marketing Leadership

• \xef\xbb\xbfDevelop and execute global marketing strategies aligned with business objectives across agriculture, industrial distribution, and consumer products.
• Lead and inspire a high-performing marketing team to embrace a growth mindset, driving brand awareness, customer acquisition, and market expansion.

\xef\xbb\xbfBrand Management and Market Segmentation

• Enhance Aonic\'s brand positioning across B2B2C agriculture, industrial distribution, and B2C consumer segments.
• Develop innovative marketing strategies to optimize market penetration and foster a culture of continuous improvement and adaptability.

\xef\xbb\xbfMulti-channel Marketing Campaigns

• Direct integrated marketing campaigns across digital (SEO, SEM, social media), traditional (print, events), and regional channels.
• Ensure consistent brand messaging and compliance with regional marketing regulations, adapting strategies to seize growth opportunities.

\xef\xbb\xbfDigital Marketing and Customer Engagement:

• Drive digital initiatives including SEO, SEM, social media, email marketing, and online advertising.
• Utilize data-driven insights to enhance customer segmentation and engagement strategies, fostering agile responses to market changes

\xef\xbb\xbfMarket Research and Competitive Analysis:

• Conduct robust market research to identify industry trends, customer insights, and competitive landscapes.
• Utilize findings to inform strategic decisions, product positioning, and proactive responses to market shifts, promoting a growth-oriented culture.

\xef\xbb\xbfCross-functional Collaboration:

• Collaborate closely with sales, product development, and customer service teams to align marketing strategies with business objectives and customer needs.
• Foster a collaborative culture across global and regional teams, encouraging innovative thinking and cross-functional synergy to drive sustainable growth.

Budget Management and Performance Analysis

• \xef\xbb\xbfManage marketing budgets effectively to achieve strategic goals and maximize ROI, fostering resource allocation that supports growth initiatives.
• Analyze campaign performance and market metrics rigorously, leveraging insights to refine strategies and capitalize on growth opportunities.

Qualifications:

• \xef\xbb\xbf\xef\xbb\xbfBachelors degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
• Proven track record in senior marketing roles with global and regional team management experience.
• Strong digital marketing expertise and proficiency in market segmentation and brand management.
• Strategic thinker with exceptional leadership, communication, and interpersonal skills, capable of fostering a growth mindset across the organization.

Remuneration:
\xef\xbb\xbfUp to MYR 20,000
\xef\xbb\xbf
\xef\xbb\xbfConsultant in charge:
\xef\xbb\xbf\xef\xbb\xbfKen Ng | 019 213 2628 | ken.ng@hunters-in.com

Hunters International