Job Description

About the job Head of Marketing

What are we looking for?

From its humble beginnings in a small manufacturing plant to a full-fledged manufacturing company, our client has made themselves a household staple in homes all across Malaysia and abroad, and they are looking for YOU to join their team in their efforts of Marketing!

Responsibilities:

1. Drive Growth through Brand Leadership

• Develop and lead brand strategy using market insights, marketing plans and total system economics to drive volume, revenue and profit growth.
• Synthesize data across multiple sources (BI, Consumer, Company, Competitor, Customer and external distribution) to develop insights to drive strategy.
• Responsible for executing the key growth initiatives to deliver the yearly growth and market share targets as committed at the start of each financial year.

2. Product Innovation and to-market strategy

• Proactively identify, create, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth.
• Effectively engage, communicate and influence other critical functions (Sales, R&D, Manufacturing, Finance, etc) within the Company to ensure alignment and excellent execution of all identified initiatives.

3. Advertising and Creatives

• Identify the strategic objective/s to drive the required communication strategy.
• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and market share.

4. Consumer Promotions & In-store Merchandising

• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
• Flawless execution of initiative in terms of budget, timing and communication.

5. Media Strategy and Execution

• Determine media objectives, strategies and manage execution of media elements that will maximize ROI from media spend.
• Determine appropriate integrated media mix to maximize outreach.

6. Agency/ Supplier Management

• Craft and manage favourable contracts with agencies and supplier to ensure the maximum value is achieved for the Company.
• Hands-on management and regular communication/audit on the service-delivery of our agents and suppliers per the agreed terms of the partnership.

Requirements:

• Bachelor's Degree in Marketing, Market Research or related field of study.
• Minimum 10 years work experience in marketing, preferably in FMCG Food.
• Strong analytical skill in BI, using power point and SAP.
• Able to thrive in fast pace and rapid changing environment
• Confident, self-starter and result oriented and able to engage with senior stakeholders
• Demonstrable record of success in championing brands growth and building portfolio of brands.

Remuneration

RM 20,000 - RM 28,000

Consultant in charge

Darren Tan |