Job Description

JOB SUMMARY

The Head of Sales & Marketing, Malaysia is responsible for driving student enrolments, brand awareness, and revenue growth across all campuses in the country. The role requires strong strategic leadership, and cross-functional collaboration to position the organization as a leading education provider in Malaysia. The role also oversees local admissions teams and marketing functions, ensuring alignment with the group's global brand and enrolment goals.

Key Duties & Responsibilities

1. LEADERSHIP

Lead the Sales & Marketing function across all campuses in Malaysia Design and implement country-specific marketing and admissions strategies aligned with group-level business plans and brand guidelines Provide market intelligence and country-specific insights to the leadership team to inform decision-making Work closely with the Country Director and other functional heads to ensure an integrated approach to school growth and operations

2. SALES & ADMISSIONS

Own and drive student enrolment targets across all campuses in Malaysia ? Forecast admissions and revenue based on market trends, lead flow, and conversion rates Monitor and report admissions performance on a weekly, monthly, quarterly, and annual basis Drive effective lead management, follow-up mechanisms, and parent engagement strategies Ensure the admissions process is smooth, parent-centric, and aligned to brand promise

3. MARKETING

Lead the development and execution of the annual marketing strategy for Malaysia Supervise in-country marketing and sales teams to build strong brand positioning and awareness Drive online and offline marketing initiatives, including digital campaigns, events, school outreach, and media relations Oversee external marketing agencies and ensure campaign messaging is localized and effective Collaborate with the group marketing team to ensure brand consistency and performance reporting

4. BUDGETING & FINANCIAL OVERSIGHT

Collaborate with the Country Director and Finance team to plan the Sales & Marketing budget for Malaysia Monitor marketing ROI and cost-per-lead metrics to ensure budget efficiency Provide data-driven insights and recommendations to optimize performance and spend

5. CUSTOMER EXPERIENCE & COMMUNICATION

Drive customer (parent) satisfaction through proactive engagement, follow-ups, and a seamless admissions journey Act as akeyspokesperson in prospective parent interactions and open houses Collaborate with academic and operations teams to ensure strong alignment between promises made during admissions and actual school experience

6. PEOPLE FOCUS

Build and lead a high-performing sales and marketing team across campuses Provide coaching, performance feedback, and career development opportunities Work with HR to recruit, train, and retain top talent in the admissions and marketing functions

JOB REQUIREMENTS

Minimum Bachelors in related field; Preferable Masters/ MBA in related field Minimum 15-20 years of experience in sales, marketing, or business development, preferably in the education sector or a customer-centric industry
Job Types: Full-time, Contract

Pay: RM15,000.00 - RM20,000.00 per month

Work Location: In person