Head Of Trade Marketing

Selangor, Malaysia

Job Description

JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect - to help get the nutrients they need to live their healthiest life.
The Opportunity
We are seeking a dynamic Head of Trade Marketing to lead and shape the trade marketing strategy for our organization. This role is pivotal in driving category development, channel development, and revenue growth management (RGM). You will set the direction for trade marketing initiatives, lead annual planning processes, and ensure seamless execution across all channels to deliver sales growth, market share, and shopper engagement.
What You'll Do
Lead Annual Integrated Business Planning (IBP) and Joint Business Planning (JBP) processes.
Develop and execute trade channel strategies to drive sales growth, share growth, and new user recruitment.
Design and implement Retail Performance Standards (RPS) and category management activities.
Own pricing and promotion strategies, trade spend management and ensure effective adoption of trade spend systems (Exceedra).
Drive GTM innovation and capability building for the trade marketing team.
Lead key stakeholder engagement, internal reviews, and external partnerships with retailers and distributors.
Build organizational capability through coaching, knowledge sharing, and fostering an agile team culture.
Act as guardian of trade sales policies, compliance, and pricing integrity.
Required Qualifications
Bachelor's degree in Business, Marketing, or related field.
Extensive experience in trade marketing, category management, and channel/customer management (preferably in Modern Retail and General Trade).
Strong leadership skills with proven ability to manage multi-functional teams and influence stakeholders.
Expertise in pricing strategy, trade fund management, and financial acumen.
Excellent communication, strategic thinking, and project management skills.
Preferred Qualifications
Experience in GTM innovation and capability building.
Strong analytical skills and ability to translate insights into actionable strategies.
Passion for winning, resilience, and inclusive leadership style.
The base pay for this position is N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Marketing Support
DIVISION: ANI International Nutrition
LOCATION: Malaysia
Selangor : Imazium, No. 8, Jalan SS 21/37
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Yes, 50 % of the Time
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Skills Required

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Job Detail

  • Job Id
    JD1304578
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned