Job Description

About the client:

Our client is a leading agency that specialises in crafting and executing GMP campaigns from inception, ensuring alignment with clients\' brand stories. With a profound understanding of brand positioning and story, they ensure that even the GWP strengthens the brand narrative. Innovation, creativity, and excellence are core values embedded in every aspect of their operations.

Key Roles and Responsibilities:

Sales, Client Success Strategy & Execution: * Develop and implement a robust sales and client success strategy aligned with the company\'s growth objectives and market opportunities.

• Lead and monitor the performance of the business development/client servicing team, including project management ensuring they meet or exceed their targets.
• Foster key relationships with clients and potential clients, ensuring high levels of customer satisfaction and loyalty.
• Oversee the sales process, ensuring it is efficient, effective, and customer-focused.
• Coordinate with other department heads to align sales objectives and strategies across the organisation.
• Identify and pursue global contracts opportunities, driving strategic partnerships and deals to propel company\'s regional presence and revenue.

Department Establishment & Marketing Strategy Execution: * Establish a new marketing department, outlining its mission, structure, roles, and responsibilities to align with our overall business goals.

• Develop and implement a comprehensive marketing strategy that builds our brand, increases market share, and supports sales efforts.
• Oversee all marketing activities including branding, public relations, advertising, white papers, trade shows, seminars, and marketing collateral.
• Drive digital marketing efforts including SEO, SEM, email marketing, social media, linked-In and others.
• Lead the creation and dissemination of thought leadership content, establishing company as an industry authority.
• Actively collaborate with the creative team to ensure the innovation and elevation of client\'s brands through effective development and execution of creative GWP Strategies.

Thought Leadership & Industry Awareness: * Develop a strong PR strategy to build brand awareness, promote our thought leadership, and create industry buzz.

• Oversee the production of articles, resources, and other content to educate the market on the importance and benefits of GWP marketing.
• Stay updated on industry trends and the competitive landscape, adjusting our sales and marketing strategies as needed to stay ahead.

Client Servicing, Project Management & Marketing Process Improvement:

• Evaluate current client servicing, project management and marketing processes, identifying areas for improvement to increase efficiency and effectiveness.
• Implement process changes and monitor their impact, continuously iterating and improving for optimal results.

Team Management, Leadership & Cross-Functional Collaboration: * Lead, coach, and develop the client servicing, project management and marketing teams, promoting a culture of high performance, innovation, and continuous improvement.

• Foster an environment of collaboration and communication within the team and with other departments.
• Set and manage performance expectations and goals for the team, reviewing performance regularly and addressing any issues promptly.
• Establish and maintain effective working relationships with key departments, especially creative and sourcing team to foster cross-departmental collaboration and innovation.

Regional Expansion & Collaboration: * Lead company\'s regional sales and marketing efforts, establishing a reporting structure to ensure effective management and coordination across different regions.

• Develop and execute regional expansion strategies, identifying potential markets and overseeing the setup of new regional offices.
• Build and maintain relationships with regional stakeholders to understand local market trends, needs, and opportunities.
• Collaborate with the operations team to ensure effective logistics, distribution, and customer service in new regions.
• Identify, negotiate and secure global contracts, fostering relationships with key international stakeholders to advance company\'s global market position.

Strategic Planning & Financial Management: * Participate in the company\'s strategic planning, contributing insights from a sales and marketing perspective.

• Drive the strategic planning and budgeting processes for the sales and marketing departments, ensuring financial efficiency and cost-effectiveness.
• This role requires a strategic leader with a proven track record in sales and marketing, a deep understanding of the market, and the ability to lead and inspire a team.

You should be comfortable working in a fast-paced, dynamic environment and
be committed to driving results. Your mission is to take company to new heights, making us the preferred GWP agency across Asia, and your efforts will be instrumental in elevating GWP marketing from an after thought to a strategic must-have.

Key Skills & Experience: * 10+ years\' relevant experience in Sales & Marketing with FMCG/Creative Agency industry

• Team management experience must
• Strong leadership & communication skills
• Ability to think strategically & work in a fast paced environment
• Exposure to other Asian countries will be an added advantage
• Open for both Malaysian Citizens or EP/PR holders

Hyred