Influencer Marketing Cum Kol Marketing

Kuala Lumpur, Malaysia

Job Description


  • Have hands-on digital marketing experience with the China market and experience in the operation of digital platforms such as Little Red Book, WeChat, Douyin, Weibo
  • Experience working with influencers/KOLs is a plus!
  • Strong interest and knowledge of trends in digital marketing/e-commerce
  • Proficient in the languages required to perform the job and handle all Social media platforms
  • Ability to generate market awareness and target the right audience with accurate advertising
Responsibilities
  • Set up and manage our social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
  • Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company\'s website(s) and social media channels, with good copywriting and scriptwriting
  • Daily management for social media platforms, including content posts, interaction with fans, group operations, etc.
  • Translate documents from English to Mandarin to support marketing and business development efforts
  • Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
  • Assist in the creative direction (creative brief, photoshoot & styling) and creation of content for the managed platforms
  • Propose and implement online/offline events to engage potential customers and enhance conversion rate.
  • Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
  • Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
  • Work with various stakeholders
  • Achieve KPIs for lead generation
Benefits
  • KPI Allowance
  • Work life balance
  • Medical claim/ Dental & Optical claim
Additional Benefits
  • Annual Leave
  • Medical and Hospitalisation Leave
  • EPF / SOCSO / PCB
  • Annual Bonus
  • 5 Working Days

Ricebowl

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Job Detail

  • Job Id
    JD999017
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned