Have hands-on digital marketing experience with the China market and experience in the operation of digital platforms such as Little Red Book, WeChat, Douyin, Weibo
Experience working with influencers/KOLs is a plus!
Strong interest and knowledge of trends in digital marketing/e-commerce
Proficient in the languages required to perform the job and handle all Social media platforms
Ability to generate market awareness and target the right audience with accurate advertising
Responsibilities
Set up and manage our social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company\'s website(s) and social media channels, with good copywriting and scriptwriting
Daily management for social media platforms, including content posts, interaction with fans, group operations, etc.
Translate documents from English to Mandarin to support marketing and business development efforts
Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
Assist in the creative direction (creative brief, photoshoot & styling) and creation of content for the managed platforms
Propose and implement online/offline events to engage potential customers and enhance conversion rate.
Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
Work with various stakeholders
Achieve KPIs for lead generation
Benefits
KPI Allowance
Work life balance
Medical claim/ Dental & Optical claim
Additional Benefits
Annual Leave
Medical and Hospitalisation Leave
EPF / SOCSO / PCB
Annual Bonus
5 Working Days
Ricebowl
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