Job Description

About Zenyum

Zenyum is one of Asia\'s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.

We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world\'s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.

Join us in our mission to spread smiles across Asia!

As our Influencer Marketing Lead, you will be the lead for Singapore and Malaysia working on influencer and partnerships marketing channels. Based in Kuala Lumpur, Malaysia, you will be working closely with the Marketing leads of Malaysia and Singapore as well as the regional marketing teams to plan and execute the influencer marketing strategy.

What your role entails:

• Be a key pillar of our marketing efforts by defining Zenyum\'s influencer partnerships & content strategy.
• Identify: Reach out to influencer profiles, channels and social platform mix to develop joint content development strategy to drive both influencer and Zenyum\'s brand and conversion metrics.
• Engage: Pitch and and evoke the interest and brand love from influencers for the Zenyum brand, negotiate and define contract-based agreements and manage their smile journey with Zenyum. Identify potential re-engagements touch points with existing influencers.
• Community: Build long-term relationships with influencers, including but not limited to maintaining online groups, interpersonal interactions, physical gatherings and workshops.
• Execute: Consistent and continuous efforts to deliver on key metrics for the influencer partnerships.
• Create: Create content plans for the influencer engagements and keep abreast of emerging trends and competitors\' influencer strategy and lead the brainstorming of new and creative approaches to Zenyum\'s influencer program.
• Track: Organize and document the effectiveness and learnings for SG market to exchange and collaborate with influencer marketer in other markets with a mission to build an international influencer ecosystem for the Zenyum brand. Organise and update trackers and creative assets.
• Optimize: Scale good efforts and continually refine our influencer marketing strategy and operations to develop an effective and result oriented influencer marketing plan.
• Creative hacker: Find new opportunities and avenues to one up our influencer marketing strategy within available resources/organizational budgets.
• Lead: Working together with two junior executives, you will be responsible for strategizing, guiding them with direction, analyzing efforts and getting on ground to execute alongside the junior execs.

What is needed to be a great fit:

• Influencer marketing experience : You have at least 3 years of work experience and your work has included existing experience working directly with influencers / influencer channels
• Team: Enjoy working in a team with cross-collaboration with the Marketing Leads and mentoring junior executives.
• Analytical : You love analyzing your efforts and aren\'t afraid of numbers to make sense of our marketing efforts
• Up to date: Social media savvy and keep abreast with influencer and existing and emerging social channel marketing developments.
• Good communicator: Strong communication, and relationship management skill sets.
• Language ability : English and Chinese are essential to ease communication and content development with influencers of various ethnicities. Bahasa Melayu will be a great added bonus.
• Maturity : Maturity in thinking to be a self initiator and mentor for junior executives
• Positive attitude and open to learn in fast-paced start-up circumstances and a strong team player working with excellent teammates of different nationalities.
• Bonus if you already have experience working with influencers regionally in Malaysia and Singapore.
• Malaysian citizen or PR with working rights in Malaysia.

Join a team of one of the most ambitious and fastest-growing startups in Southeast Asia - funded by Sequoia and L Catterton, ready to take on one of the fastest-growing and most innovative sectors in healthcare

Zenyum