Job Description

Primary responsibility would be to develop and execute integrated marketing campaigns that effectively reach and engage target consumer audiences. The successful incumbent shall work closely with various stakeholders, such as marketing managers, product managers, creative teams, and external vendors, to ensure seamless coordination and execution of marketing initiatives across multiple channels and touchpoints.

Here are some key roles and responsibilities you might have as an Integrated Marketing Coordinator with a consumer focus: * Campaign Development: Collaborate with marketing and product teams to develop integrated marketing campaigns that align with business goals and target consumer audiences. This includes creating campaign briefs, identifying key messaging and positioning, developing creative assets, and coordinating campaign timelines.

• Channel Coordination: Plan and coordinate marketing activities across various channels, including digital marketing, social media, email marketing, content marketing, and other relevant channels to reach consumers effectively. Ensure consistent messaging and brand identity across all channels and touchpoints.
• Content Creation: Create and curate consumer-facing marketing content, including social media posts, email newsletters, website copy, and other marketing collateral. Ensure content is engaging, on-brand, and aligned with campaign objectives.
• Campaign Execution: Oversee the end-to-end execution of integrated marketing campaigns, including coordinating with internal teams and external vendors to implement marketing tactics, tracking campaign performance, and providing regular reporting and analysis to stakeholders.
• Market Research and Analysis: Conduct market research to understand consumer preferences, behaviors, and trends, and use insights to inform marketing strategies and campaigns. Analyze campaign performance data and provide recommendations for optimization and improvement.
• Project Management: Manage marketing projects and initiatives, including coordinating with cross-functional teams, tracking project progress, and ensuring timely delivery of marketing assets and materials.
• Brand Management: Assist in managing the brand identity and brand guidelines, ensuring consistent use of brand elements in all consumer-facing marketing materials, and maintaining brand integrity across all marketing initiatives.
• Relationship Management: Build and maintain relationships with external vendors, agencies, and partners to ensure smooth coordination and execution of marketing initiatives.
• Budget Management: Assist in managing marketing budgets, including tracking expenses, reconciling invoices, and providing budget updates to stakeholders.
• Stay Updated on Marketing Trends: Stay up-to-date with the latest marketing trends, consumer insights, and industry best practices to continuously improve marketing strategies and tactics.

Interested candidates please email to recruit1@advanceadvisory.com

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