Assist and support the marketing team with marketing planning & research activities
Writing articles and promotional material for online media like social marketing and offline activities including forum, blogger, social media, brochures, letters, emails etc.
Planning interesting written copy and content for the website
Reviewing the website ensuring the website is frequently updated with latest information
Updating marketing department documentation and monthly report
Plan all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Work with designer and external advertising / PR agencies / service vendors to ensure that all the marketing collateral is on-board and eye-catching
Work closely with operation team especially customer services department to ensure the issues / concerns of members are resolved
Any other tasks that being assigned by superior or Management from time to time.
Requirements:
Fresh graduates are encouraged to apply
Candidate Must possess at least a Bachelors/College Degree in Business, Marketing or equivalent field
At least 1 year experience in marketing functions or similar roles; more experienced candidates will be considered for more senior roles
Excellent copywriting skills and experience
Knowledge of Microsoft Office and Microsoft Excel to analyze data and spot trends.
Knowledge of website analytics tools (e.g.: Google Analytics) will be an added advantage
Multi task, excellent organizational/ time management skills