Monitor relevant keywords, hashtags, industry trends, and competitors to track brand mentions across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and use social media listening tools to gather insights
Identify and flag negative comments or crises for escalation
Monitor user feedback and sentiments on posts, promotions, or campaigns and measure engagement (likes, comments, shares, retweets) on brand content
Report on the performance of paid ads, sponsored posts, and organic content
Stay updated on competitor activities, and influencer partnerships in the industry
Track KPIs such as impressions, engagement rate, follower growth and reach
Summarize data into actionable insights and share with marketing or communications team
Monitor for potential PR crises, such as viral negative posts or customer complaints and assist with immediate responses or escalate to senior team member
Work closely with the content creation team to provide feedback based on audience reactions
Support the marketing team in optimizing social media strategies based on insights gathered
Coordinate with customer service teams for handling inquires or complaints flagged via social media
Maintain organized records of social media, metrics, logs, and trends
Schedule and track content publishing calendars for various platforms