Establishment of Blueprint to key hospitals via stakeholder management link with KOL
Continuously establish opportunity for Abbott business
Win in key hospitals with breakthrough strategy that help build Abbott credibility
Be at the board of director office in hospitals in defining collaborative opportunities to address unmet and/or evolving needs.
Gatekeeper in negotiations and liaison with key hospitals
PURPOSE OF POSITION
Establishment of Blueprint to key hospitals via stakeholder management link with KOL
Continuously establish opportunity for Abbott business
Win in key hospitals with breakthrough strategy that help build Abbott credibility
Be at the board of director office in hospitals in defining collaborative opportunities to address unmet and/or evolving needs.
Gatekeeper in negotiations and liaison with key hospitals
KEY ACCOUNTABILITIES:
Winning in hospitals
Initiate new ideas to stay competitive in hospitals landscape
Lead in negotiation of contracts
Ensure product availability
Facilitates shaping and creation of protocol/ access programs
Drive usage of commercial formula and establish nutrition screening / assessment and nutrition care protocols
Identify new nutrition and treatment management protocols for new product launch opportunities
Hospital Account Management
Conduct strategic planning and goal setting for each key account, develop a comprehensive hospital business plan (incorporating marketing strategies, SWOT/PEST analysis, resource allocation, etc)
Analyze, propose and establish the most effective distribution and financial pathway between Abbott Nutrition and the customer.
KAM Planning and Implementation
Build hospital key accounts and profiling
Work closely with NSM/ SM as well as Marketing to build business opportunities and offering
Structure business partnerships through long term contracts with key hospitals and for ANI to be valued as a strategic partner
Stakeholder Management
Establishment of stakeholder map with regular meet up and follow ups
Identify opportunities leveraging on Abbott's strength
Create competitiveness in the hospital landscape via impactful conversation and plan/programs
Development of new Nutrition Key Opinion Leaders to support new product launches
Patient Acquisition and Retention
Implementation of In-hospital patient education to create nutrition and product awareness and trial
New user acquisition through implementation of in-hospital programs such as admission and or discharge kits
MINIMUM REQUIREMENTS:
Bachelor's degree in relevant discipline from a recognized university or an equivalent combination of education and work experience
* Minimum 7 years' professional working experience in consumer healthcare or nutrition industry which involves sales management level with sufficient knowledge and understanding about Sales Systems and processes
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