Job Description

A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.

Strategy Development:

Creating and executing influencer marketing strategies aligned with overall marketing goals and target audience.

Identifying Influencers:

Researching and identifying key influencers in the relevant industry or niche who align with the brand's values and target audience.

Partnership Building:

Establishing and maintaining relationships with influencers, negotiating partnerships, and managing contracts.

Campaign Planning:

Collaborating with influencers to develop creative and engaging campaigns that effectively showcase the brand or product.

Content Coordination:

Overseeing the creation of content by influencers, ensuring it aligns with the brand message and meets quality standards.

Performance Tracking:

Monitoring and analyzing the performance of influencer campaigns, using metrics such as reach, engagement, and conversions.

Budget Management:

Managing budgets allocated for influencer marketing campaigns and optimizing spending for maximum impact.

Compliance and Guidelines:

Ensuring influencers adhere to brand guidelines and legal requirements, and disclosing partnerships transparently.

Trend Analysis:

Staying updated on industry trends and influencer marketing best practices to continuously improve strategies.
A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.

Requirements:

Candidate must possess at least a Diploma/Advances/Higher/Graduate Diploma, Bachelor's Degree in Marketing or Art/Design/Creative Multimedia/Graphic Design or any communications, E-Commerce/Marketing, Business and Public relations or equivalent

At least 2-3 years of working experience in the related field is required for this position

Preferably the incumbent specializes in Digital Marketing activities

Required skills : Good social media copywriting and management

A KOL Marketing Specialist plays a crucial role in leveraging the influence of key personalities to enhance brand visibility and credibility within the target audience.

Job Type: Full-time

Pay: RM2,800.00 - RM5,000.00 per month

Benefits:

Opportunities for promotion Professional development
Experience:

Social Media: 3 years (Required) Facebook Advertising: 1 year (Required)
Language:

and Write Chinese (Required)
Work Location: In person