Job Description

Are you excited to be part of a company that has a great heritage and a clear, re-energised vision of its future?

Join us as LOC Omnichannel (OC) Execution Lead and be part of the creation of specific OC customer engagement strategies to enhance customer experience and support brand objectives. You will lead a team of 5-10 to drive the OC transformation across the organization and support the design of OC campaigns, drive the deployment of new channels or platform and development of innovative content, and monitor campaign effectiveness to provide best-in-class customer experience through OC excellence.

Primary Duties & Responsibilities:

• Responsible for the OC Strategy and Roadmap by understanding and implementing the organization\xe2\x80\x99s OC vision, strategy, and roadmap, acting as a trusted advisor to ensure seamless & integrated customer experience. Leads the strategic design, and delivery of OC customer experiences, working closely with the Brand, Marketing, Sales & Medical teams to supports the development of data-driven, personalised customer journeys and monitors its implementation.
• Actively involved in cross-functional collaboration and stakeholder management. Works closely with BUDs / country leadership team to align on OC strategy and roadmap with overall business objectives and monitor progress against defined targets. Partners with relevant local and regional teams to evaluate and implement the digital solutions that enables seamless customer engagement.
• Defines and co-develops integrated campaign strategies and channel strategies with the brand
• Shares recommendations on customer experience KPI tracking, and reporting based on the local context aligned with defined business objectives; supports in optimizing OC performance and maximizing the outcomes
• Manages the projects for key OC initiatives; develops project plans and coordinates local marketing execution based on defined strategy and KPIs. Provides strategic guidance and supports the implementation of the OC plans, ensuring strict compliance with local guidelines

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Bachelor\xe2\x80\x99s Degree in Marketing, Sales, or any other related discipline. MBA preferred.
• 12+ years of directly related or relevant experience, preferably in omnichannel marketing, digital marketing, or customer engagement.
• Preferred Certifications: Digital Marketing Certifications, Data Analytics Certifications, Project Management Certifications: Customer Experience Management, Channel Strategy & Management, Campaign Design & Planning, Comms. Strategy & Planning, Performance Analysis, Digital Marketing, Marketing Analytics & Customer Insights, Biz Tech
• Tools Knowledge: MS Office suite, Web Analytics tools like Google Analytics, CRMs like Veeva, Salesforce, Marketing automation tools like SFMC, Pardot

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. \xe2\x80\x8b

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves \xe2\x80\x93 feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.\xe2\x80\x8b

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\'s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

GlaxoSmithKline