Job Description

Location:

, ,

Salary:

Competitive

Type:

Permanent

Main Industry:

Other Industries & Skills:

Advertising, Marketing & PR Purchasing & Supply Chain

Advertiser:

Job ID:

125006466

Posted On:

26 December 2022

Sephora

, a division of LVMH \xe2\x80\x93 Mo\xc3\xabt Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than two thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.

Sephora

SEA\xe2\x80\x99s retail activity spans over 8 countries (Singapore, Malaysia, Indonesia, Thailand, India, Australia, New Zealand and Korea) with 50+ stores and boasts some global flagships such as Fahrenheit 88 in Kuala Lumpur, Malaysia and Ion in Singapore. Its digital activities span over eight countries (retail countries excluding India, plus Philippines). Sephora SEA has experienced rapid growth in the region with many more stores and countries to come.

Sephora Malaysia

is looking to recruit a Manager, CRM.

The role of CRM within Sephora SEA is to understand our customer, and hence engage them more effectively to build and retain strong customer relationships. The Manager, CRM will be responsible for defining (together with the regional team) and implementing the CRM strategy for Malaysia in order to achieve CRM KPIs relating to the health and value of our customer base.

The successful candidate will be extremely data-driven, with the ability to conduct analysis and translate it into commercial action and success. Strong communication skills will be essential to ensure a strong customer-focused culture. You will have a direct report to help with the execution of CRM activities, and must be able to work cross-functionally to best utilize direct and indirect marketing channels along with our loyalty program and category teams.

In addition to local reporting lines to the Head of Marketing you will be supported by the regional CRM centre of excellence, from whom you will receive advanced analytical support and strategy.

You will shine here if you enjoy\xe2\x80\xa6

-Building the 360\xc2\xb0 CRM action plan (offers, sequence of communications, targeting, channels of contact) to achieve customer retention and loyalty KPIs. Using data analytics and Test & Learn methodology (A/B testing) to optimize targeting and campaign performance (offers, sequence of communications, segmentation targeting, and channels of contact).
-Partnering with other marketing functions such as E-Commerce, Social Media & Influencer Marketing, Animation & Brand Planning to develop integrated CRM plan and work closely with the regional Customer Insight team to understand customers\xe2\x80\x99 behaviour and set up consistent action plans.
-Managing the budget of CRM and loyalty activities.
-Managing member acquisition and retention campaigns including campaign design, communication and measurement of objectives, costs, external vendors management, tools & technology, data and process initiatives to improve our ability to understand and engage the customer.
-Defining customer loyalty strategies on an ongoing basis to consistently increase engagement and maximize customer lifetime value (multi- channels, personalization, Gold member\xe2\x80\x99s exclusive offers, loyalty events).
-Ensure that there is a steady supply of attractive rewards, gifts and product samples in the pipeline through coordination with the merchandising team.
-Train & motivate stores in partnership with the store team, to meet goals and maintain a high level of quality in terms of customer\xe2\x80\x99s relationship including retention, reactivation and new customer recruitment.
-Be accountable to deliver insights and CRM KPIs for the country to the regional team.

We would love to hear from you if\xe2\x80\xa6

Required Skills:

-You are proficient in SQL and relational database.
-You have strong commercial acumen, preferably with retail and e-commerce experience.
-You have the ability to communicate complex ideas with clarity for stakeholders at all levels.
-You have strong presentation and consulting skills.
-You have a working knowledge of digital marketing technologies.

Personal Attributes:

-You are enthusiastic, keen to learn, with a passion for self-development.
-You have problem solving skills + creativity.
-You enjoy working with others and getting stuck in a range of projects & challenges.
-You have a good sense of humor and ability to stay calm in a storm.

Reporting line & key stakeholders

The Manager, CRM will report to the Head of Marketing.

While at Sephora, you\xe2\x80\x99ll enjoy\xe2\x80\xa6

style="list-style-type:square"-
-The people.

You will be surrounded by some of the most talented, supportive, and kind leaders and teams \xe2\x80\x93 people you can be proud to work with.
-The learning

. We invest heavily in training for our leaders and store associates. Not just product knowledge, but building a personalized career plan with you so you continue to evolve and build your skills.
-The

culture
. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there\xe2\x80\x99s always room to explore. It\xe2\x80\x99s in our DNA to innovate and, at Sephora, all 40,000 passionate team members are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we\xe2\x80\x99ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

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