Job Description

Job Category: Business Planning, Analysis & Data Management
:
Key Responsibilities:
End to end online sales acquisition focusing on unsecured products (i.e. CC CPL, Cashlite, Awam-i and FPP).
Key Focus Area: * Digital Sales Strategy Development
Develop and implement a comprehensive digital sales acquisition strategy that aligns with business objectives i.e.

• Develop use cases to optimise propensity models performance to maximise sales
• Identify target audiences and customer segments to sharpen targeting to improve application start rate
• Design & executed end to end digital acquisition campaigns including campaign mechanic, comm contents (for all digital touch points) & fulfillment
• Develop & design end to end online communication contents (SMS, WA, messenger & eDM) differentiated by segment & models using existing internal digital touch points (Group Website, Clicks Web & Octo, PLL and ATM) to drive sales acquisition
• To increase traffic / number of customers (Existing to bank customers and New to Bank customers) to product landing page and to buy / apply CIMB unsecured products
• Funnel Management & Optimization

Lead performance management of sales funnel cross functional (DM/ Risk / RTC / Products) to drive sales i.e.

• Effective performance management of digital sales funnel, sales conversions from all digital touchpoints, and approval rate analysis through data-driven insights for sales optimization
• Track and measure all sales programs, design test strategies and creatively optimise results.
• Sales analysis (using Adobe Analytic), with business strategy/ recommendation for improvement & develop business case
• Develop sales opportunities via various use cases by leveraging on analytics & marketing tools (AT & DMP), replicate & to amplify across all digital touch points (Clicks Web, Apps and Group Website)
• Lead & scale up A/B and multivariate tests, leveraging on AIML models for personalized targeting, scale up with speed and continuous optimisation
• Lead Generation & Conversion

Design & execute digital strategies to generate high quality leads to minimise opportunity lost by leveraging omni - channel approach i.e. online to online / offline sales management

• Lead & simplified online to online / offline acquisition process (e.g. Clicks to GWS and vice versa, RTC, branch & RED - CFS) for digital leads drop off follow up
• Drive channel (RTC, CSD - branch & RED-CFS) engagement for sales closure
• Perform quality checks on platform's functionalities and stability
• Utilize CRM tools and marketing automation platforms to nurture leads and track conversions.
• Sales Support

• Provide sales production support
• Interface with technology for production issue

• Regulatory Compliance

• Works with stakeholders to ensure deliverables are in compliance with Group, local and regional regulations (where applicable)

Job Requirement :

• Bachelor's Degree or Professional Qualification in the relevant discipline (Business/Marketing/Financial/ Engineering)
• 3-5+ years of experience in digital marketing, sales, or customer acquisition roles
• Proven track record in achieving digital sales targets and managing acquisition campaigns.
• Familiarity with digital sales tools, analytics, and performance tracking.
• Experience with B2B or B2C sales environments
• Product Knowledge and experience
• Results focused and performance driven.
• Strong business and commercial acumen.
• Experience in financial services industry, preferably sales acquisition background

Technical/Functional skills

• Strong understanding of digital marketing, customer acquisition, and sales funnel optimization.
• Proficiency in CRM and marketing automation tools.
• Strong analytical skills and experience using data to optimize sales strategies.
• Excellent project management and organizational skills.
• Ability to work in fast-paced environments and adapt to changing market conditions.

Personal skills (Soft Competencies [Core/Leadership])

• Good analytic and presentation skills, for senior management communication when necessary
• Strong communication and collaboration skills.

• Good interpersonal skills
• Team player - strong management skills, ability to manage and/or work with cross-functional teams and inspire high performance from colleagues.
• Ability to build strong relationships with key internal and external stakeholders.

Skills Required