Job Description

JOB SUMMARY

1. Recruitment & Marketing Strategy

Develop, plan, and manage recruitment strategies to attract international and domestic students, aligned with the institutional goals. Design and implement marketing campaigns (digital, print, events) in collaboration with the Marketing & Campaigns team. Coordinate outreach activities including school visits, open days, expos, and virtual events to strengthen the university brand presence. Cultivate relationships with high school counsellors, agents, partner institutions, and articulation pathway providers. Leverage social media and digital platforms to actively engage and attract prospective students.

2. Student Services & Relations

Oversee the future student journey from initial inquiry to enrolment, ensuring an exceptional customer experience for students and families. Supervise a team handling student inquiries, applications, and admissions, ensuring timely and accurate follow-up. Collaborate with internal teams to coordinate orientation programmes and onboarding support for new students. Act as a liaison for international students, including support with visa applications, compliance, and settling-in processes.

3. Recruitment Operations & Performance

Lead and monitor Education Consultants, setting clear KPIs and tracking performance by intake cycle. Establish and monitor sales objectives, including lead generation, conversion, and enrolment targets. Use CRM systems for territory management, event tracking, and lead management to support datadriven decision-making. Regularly analyse recruitment data (conversion rates, market insights, competitor activities) to optimize strategies. Prepare and present progress reports to senior management.

4. Partnerships & Agent Management

Develop, appoint, and manage recruitment agents in Malaysia and overseas, including performance reviews and training. Work with regional representatives to coordinate recruitment strategies and maximize market reach. Identify and pursue new markets and opportunities based on industry developments and trends.

5. Academic Collaboration & Engagement Programmes

Partner with academic teams to design nurturing and engaging programmes for campus visits, workshops, and virtual sessions. Support the delivery of impactful student experiences that build strong connections with the university

6. Team Leadership & Development

Lead, motivate, and develop the Future Students Team, including recruitment officers, administrative staff, and student ambassadors. Provide coaching, training, and performance management to strengthen team capabilities. Delegate responsibilities effectively, recognize achievements, and foster a culture of accountability and excellence. Manage budgets for marketing and recruitment activities to ensure cost-effective operations.

JOB REQUIREMENTS

A degree - preferably in marketing, communications, business, administration or relevant professional qualifications A minimum of 5 years' experience in a student recruitment environment. Proven experience in leading teams and engaging stakeholders to deliver effective and efficient Domestic and International recruitment strategies. Experienced in managing external agencies to enhance and supplement recruitment activities. CRM experience/training to manage sales pipeline.
Job Type: Full-time

Pay: RM7,000.00 - RM11,000.00 per month

Work Location: In person