Job Description

Key tasks:

The person will work with a broad team, including regional business development, marketing and countries\' business counterparts, to develop global go-to-market strategies and integrated marketing plans to meet the business goals. This role will be responsible for executing the strategy and plan by collaborating with different internal area experts. In addition, the person will perform market and competitive analysis to identify business opportunities and growth areas.

Job scope:

• Collaborate with our partners from regional Business Development and local marketing teams in the APAC region to develop a marketing strategy and plans for our regional clients\' product portfolio.
• Work closely with internal area experts to develop and execute engaging, bold tactical marketing plans and content across digital channels, including web, email campaigns, social media, paid search and display advertising.
• Perform market and competitive analysis to forecast market trends and provide strategic recommendations for potential business and opportunities.
• Drive demand generation for clients\' product portfolio and deliver and evaluate the quality of marketing qualified leads to the countries\' sales team.
• Content planning, creation and promotion to strengthen DKSH\'s leadership position in the semiconductor and electronics industry.
• May perform other related marketing duties such as email campaign creation to drive website performance as required and/or assigned.

Requirement:

• 5+ years of experience developing a marketing strategy and successfully implementing marketing plans for semiconductor and electronics products
• Background in semiconductor & electronics and technical knowledge in this industry
• Knowledge of the following key competencies: digital marketing, marketing communication, communication channels, segmentation, value proposition and marketing program development and execution.
• Experience creating technical content and messaging for customer-facing materials
• Exceptional communication and presentation skills as well as analytical, project management and planning skills necessary
• Ability to manage the complexity of multiple product lines with distinct go-to-market strategies.
• A strong record of building alignment in cross-functional teams and navigating within a matrix organization to achieve goals.

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Requisition Number: 96715

Department: Field Marketing

DKSH