Job Description

You\'re an important part of our future. Hopefully, we\'re also a part of yours! At B. Braun, we protect and improve the health of people worldwide. This is also our vision for marketing. Because you understand target groups and surprise them with great ideas, we want to work with you to foster long-term customer relationships. With diverse impulses, flexible working time models and international opportunities, we ensure your and our progress and jointly develop health care further. That\'s Sharing Expertise.Manager - Regional Digital MarketingReference Code 202400DMCE-88608Duties and responsibilities

• Customer to Lead Process:
• Establish the \xe2\x80\x9cCustomer-to-Lead\xe2\x80\x9d marketing processes in the region including standardization and optimization of existing approaches.
• Standardize, evaluate, and integrate necessary technological platforms for the marketing processes together with global commercial excellence team.
• Implement the B. Braun Product and Marketing Information Management (PIM) including respective processes and technologies and ensure content quality in close collaboration with local coordinators.
• Define and implement marketing data standards, platforms, and guidelines for the marketing \xe2\x80\x9cCustomer-to-Lead\xe2\x80\x9d processes.
• Define marketing analytics & advertising standards and implementation of suitable solutions in collaboration with local, regional and global stakeholder (e.g. Regional Customer Relation Management (CRM)).
• Ensure data quality and integrity for the marketing \xe2\x80\x9cCustomer-to-Lead\xe2\x80\x9d processes.
• Develop suitable guidelines for the use of marketing technologies and data in alignment with global commercial excellence team.
• Ensure compliance with privacy / data protection requirements, guidelines, and regulations for the marketing processes.
• Coordinate the regional network of local Digital Marketing Experts
• Regional digital marketing and sales tool portfolio including support of local implementations:
• Identify and define requirements for new digital sales tools in collaboration with local organizations, regional marketing and sales and global commercial excellence.
• Plan and manage project costs and regular expense reporting.
• Coordinate realization of projects in collaboration with internal functions and external service providers.
• Coordinate regional lifecycle management of improvement process based on collection and assessment of feedback and changes in requirements.
• Align content structures and respective database structures with relevant stakeholder (e.g. marketing and sales, IT, global commercial excellence).
• Support system roll out in the region in coordination with respective stakeholders (e.g. IT).
• Adapt global trainings and education material and methods to regional requirements and training and implementation support to the local organizations.
• Define and establish regional processes in alignment with global commercial excellence team.
• Evaluate ongoing process of quality and results for implementations and usage of digital processes / systems.
• Actively identify trends and new technical possibilities resulting in recommendations for new processes and systems.
• Assess user behavior data and prepare recommendations.
• Establish systems to measure sales process efficiency improvements via digital sales tools in close alignment with respective stakeholder such as the regional CRM.

Professional competencies

• At least a Bachelor\'s Degree in relevant field.
• Must have 3 years working experience in digital marketing (company or agency).
• Must have experience in Social Media Selling.
• Must have experience in management of larger digital marketing campaigns.
• Must have experience with marketing automatization / sales enablement platforms.
• Must have experience in Salesforce.com.
• Experience in coordination of content management system is preferred.
• Experience in SEO, web influencing is preferred.
• Experience in healthcare industry environment is preferred.

Personal competencies

• Deliver performance and results.
• Drive ideas and change.
• Appreciate and include different perspectives.

What we offerBecome part of a corporate culture that actively promotes constructive exchanges between colleagues, customers and partners. Work with us to improve people\'s lives in the long term. We can offer you interesting, varied tasks and excellent opportunities for advancement, as well as an attractive salary with extensive benefits, all within a dynamic family-owned company.Closing date2024-07-11

B. Braun