Job Description

POSITION SUMMARY The mandate of this role is to drive the sales revenue for the assigned area(s) and/or brands and manage the sales and merchandising functions. In addition, you will be expected to be actively involved in areas such as sales incentives scheme, P&L management and staff development. To achieve the business goals Direct Brand/Store Manager on managerial and operational aspects of the store Direct Brand/Store Manager in setting up operational procedures, staff training, customer service and staff general welfare To develop and maintain efficient inventory management and integrity Support the CRM and increase existing base of VIP customers To be an ambassador for the Group and portray at all times a professional and customer oriented image 2. KEY PERFORMANCE INDICATORS : Increase sales and maximize profitability of the stores in the region. (KPI : Sales & Profits) Ensure all the retail standards in the region are maintained to VG Standards. (KPI : Actual vs target retail standards) Achieve high service standards as per Mystery Shopper score card. (KPI: Mystery Shopper Score) Inventory integrity (KPI : stock losses and stock count) Responsible to maintain employee engagement & loyalty (KPI: Staff Turnover rates) 3.KEY AREAS OF RESPONSIBILITIES Plan and maximise the sales and profit contribution of assigned region/area Develop annual business plan to reflect the business positioning, negotiate key aspects of the planned delivery with the respective brand in the assigned region/area Direct the development of operating standards, policies and procedures, ensuring compliance with all laws and company guidelines Able to analyse ad-hoc retail operational issues and make quick judgment calls, which will support retail sales performance Lead to ensure effective inventory management system for all Brand(s) within the region/area includ ing conducting periodic stock counts at stores and warehouse locations Monitoring brand(s) profitability by management of full price and mark down sales, intake margins, levels of mark down activity and terminal stock Oversee licensing, negotiate contracts and serve as a liaison between operating divisions, vendors, principals Maximise turnover by ensuring accurate, timely and commercial sales planning and forecasting through a nalysing and interpreting trends. Ensure the region/area delivers business plan profit through delivery of both volume and cash margin Liaise with store design and store construction to ensure operational needs are met in all new store environments Assess and prioritise all store maintenance issues working with the Store Manager. This includes contingent, recurring and refurbish maintenance projects Oversee the operational turnover and coordination of all necessary departments for all store openings, temp locations and renovations Managing and maintaining a positive working relationship with all the Brand principals within the region/area together with our Valiram Brand Manager(s) Evaluate market conditions, competitors data and implement appropriate change to maximise sales Conducting on-site meetings with management team members of store performance Respond to customer complaints and comments if required Tour the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent retail issues Use information technology/ POS to record sales figures and for data analysis and reporting business performance Work closely with HR on staffing and other people issues pertaining to disciplinary and grievances Anecdotal feedbacks thru store observations, things that report don\'t show Weekly touch points/ touch base Business partner with HR to analyse headcounts & recruit To manage a pipeline development of talent Partner with Marketing Manager(s) and Brand Manager(s) to analyse and develop seasonal marketing and PR strategies To input on competitor activities, landlord initiatives & mall specific involvement Develops, initiates, maintains, and revises policies and procedures for the general operation of the Retail Compliance Program and its related activities to prevent illegal, unethical, or improper conduct Monitor Retail Management team works schedules and rosters to ensure sufficient Management coverage of the sales floor Assist Audit team in investigation of fraud transactions and/or pilferage of merchandise at the stores Uphold and maintain VM standards at all stores within region/area Ensure the stores are kept neat and tidy at all times Ensure proper care for stocks, fixtures and furniture within the store Asset control- stock management/ delivery/ cash handling control Visual displays and merchandising to be in accordance with Brand Visual Merchandising Guidelines and must be of high standards Be vigilant and practice regular checks on staff movements during operating hours and holiday seasons Leadership Conduct staff appraisal and quarterly performance review Improve staff morale leading to positive and dynamic working attitude and environment Maintain general and acceptable staff working conditions Support all Brand/Store Managers to maintain productivity and retail operational standards in area of: discipline, work performance, sales

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