Job Description

Managing all SEO related activities such as content strategy, link/URL building and overall cari@unifi keyword strategy to increase ranking on all major search networks. Managing SEM campaigns on relevant platforms to optimize quality conversions. Area of responsibilities: Own the end-to-end cari@unifi SEO and SEM performance and efficiency of all channels Execute, test, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report and analyze website analytics of various initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly cost and reconciling discrepancies Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links. Observe not only cari@unifi website but also the competition on the market, news from the industry and current trends Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and group marketing team to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Track, report and forecast campaign performance across all channels, shaping future strategies for growth. Work closely with internal stakeholders for a holistic approach in all initiatives. Provide data-driven marketing insights that can feed the whys and hows of conversion-driven growth, and will deliver data-based recommendations for quantifiable improvements in business results and consumer satisfaction Candidates Must Have Bachelor's degree in Marketing, Digital Marketing, or any related field. SEO-related certifications. We Value At least 5 years of proven SEO and/or SEM experience. Solid practical knowledge of SEO and SEM (Google, Yahoo, Bing and other relevant platforms. Always curious, responsive and adaptable to the online world especially to the change in search engine algorithms. Self-motivated, highly adaptable, and comfortable in a fast-changing and fluid environment. Excellent planning, strategizing and organizational skills. Able to leverage data points and market analysis to form actionable insights and give recommendations. Strong communication skill and able to engage and influence and prioritize changes to optimize traffic generation to the website, be it organically or inorganically. Creative but also logical in applying knowledge, experiences into action to optimize website traffic. Passionate with online buying and selling through marketplaces.