Job Description

responsible for leading the social media strategies and execution, as well as aligning the communication narrative externally. To develop and implement all social media campaigns across various social media platforms. The Social Media Manager is responsible for leading the social media strategies and execution, as well as aligning the communication narrative externally. Social Media manager is responsible to develop and implement all social media campaigns across various social media platforms. The strategy and planning must be based on the insights and campaign objectives. The ability to demonstrate critical thinking and problem-solving capabilities is a must, to ensure a seamless execution in delivering the desired outcomes. Key Responsibilities Maintain all social network accounts and communications strategies on platforms such as Facebook, Instagram, Twitter, Youtube, TikTok, etc. Work closely with brand, media and PR teams to ensure that social media plans are effectively integrated into brand marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities. Work with agencies, publishers influencers and platforms to develop fast, creative and efficient social media campaigns that connect with customers, maximise engagement and create sharing, mentions and advocacy. Oversee paid social campaigns and lead execution of e-commerce social media sales funnel campaigns that drive conversions. Utilise social listening tool and track social media platforms for mentions and conversations related to the brand, then analyzing them for insights to discover opportunities to act. Plan and manage social campaign executions, on time, on budget, to scope and to segments. Project manage influencer campaigns from initial filtering through to post campaign reporting, including campaign activation and talent content creation. Analyze social platforms and campaign performance, mapping it back with the business goals and campaign objectives, and identifying successes and areas for improvement. Translate qualitative data into recommendations and plans for social media, content marketing and social advertising campaigns. Monitor, listen and respond to users in a 'social' way while cultivating brand love and sales. Establish and maintain benchmarks for social performance and community growth. Stay ahead of all the emerging social, mobile and online trends to keep the brand ahead of the competition. Candidates Must Have Degree in Advertising, Marketing, Communications or similar within the field. We Value Minimum 5 years of experience in planning and managing social, influencer campaigns and social strategies. Proficient in both commercial and creative side of social media marketing Excellent communication and networking skills. Familiar with social listening tools Comfortable with analyzing data, producing reports and generating insights. Ability to multitask, be well organised and have eye on detail and time management skills. Ability to grasp future social/digital trends and act proactively