Job Description

As a MarComm (Prepaid & Youth) Specialist at CelcomDigi, you will play a pivotal role in shaping and executing integrated marketing communications for our prepaid and youth segments. Working closely with the Unit Head, you will drive high-impact 360 campaigns that strengthen brand presence and support core business objectives. This role requires a strategic thinker and creative executor, capable of collaborating across functions-Media, Digital, Sales, Partnerships, and more - to deliver compelling campaigns that resonate with our target audiences. You'll work alongside the Unit Head in creative planning, managing campaign performance, uncovering segment insights, and helping position CelcomDigi as a market leader in the prepaid and youth space.
Responsibilities

• Work alongside Unit Head, Marcomm (Prepaid & Youth) in driving the core business for prepaid and youth segments
• Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
• Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.
• Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
• Work closely with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
• Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by collaborating with Creative and Media agencies to develop compelling campaigns.
• Lead the end-to-end execution of innovative and cutting-edge marketing campaigns across various platforms, positioning the brand as a market innovator that caters to the segment's needs.
• Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
• Conduct monthly and quarterly competitive reviews, extracting insights to ensure market segment communications remain relevant and differentiated.
• Uncover key segment insights and developing innovative marketing and branding strategies.
• Lead discussions with senior leaders and stakeholders on campaign direction, support key strategic initiatives, and foster cross-functional collaboration.

Requirements

• Process at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent

Strong brand and marketing background & experience
Good understanding of media and digital marketing
At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
Customer focused
Strong project management and execution skills
Strong business acumen and able to think strategically
Excellent interpersonal, communication and leadership skills
Business Unit: DCEO

As a MarComm (Prepaid & Youth) Specialist at CelcomDigi, you will play a pivotal role in shaping and executing integrated marketing communications for our prepaid and youth segments. Working closely with the Unit Head, you will drive high-impact 360 campaigns that strengthen brand presence and support core business objectives. This role requires a strategic thinker and creative executor, capable of collaborating across functions-Media, Digital, Sales, Partnerships, and more - to deliver compelling campaigns that resonate with our target audiences. You'll work alongside the Unit Head in creative planning, managing campaign performance, uncovering segment insights, and helping position CelcomDigi as a market leader in the prepaid and youth space.
Responsibilities

• Work alongside Unit Head, Marcomm (Prepaid & Youth) in driving the core business for prepaid and youth segments
• Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
• Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.
• Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
• Work closely with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
• Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by collaborating with Creative and Media agencies to develop compelling campaigns.
• Lead the end-to-end execution of innovative and cutting-edge marketing campaigns across various platforms, positioning the brand as a market innovator that caters to the segment's needs.
• Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
• Conduct monthly and quarterly competitive reviews, extracting insights to ensure market segment communications remain relevant and differentiated.
• Uncover key segment insights and developing innovative marketing and branding strategies.
• Lead discussions with senior leaders and stakeholders on campaign direction, support key strategic initiatives, and foster cross-functional collaboration.

Requirements

• Process at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent

Strong brand and marketing background & experience
Good understanding of media and digital marketing
At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
Customer focused
Strong project management and execution skills
Strong business acumen and able to think strategically
Excellent interpersonal, communication and leadership skills
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Next Steps
Next Steps
Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.
At CelcomDigi, we aspire to be Malaysia's leading telco-tech company -- the nation's digital growth engine -- powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It's about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you'll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.
Let's advance and inspire Malaysia together! #WeAreCelcomDigi
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CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

Skills Required