Job Description

Salary Market Aligned

Location Kuala Lumpur FULL_TIME

Consultant Kimberly Lah

Job Ref YX9HYV-739CA901

Date posted 07 July 2023 kuala-lumpur banking-financial-services/corporate-consumer-banking 2023-07-07 2023-09-05 financial-services Kuala Lumpur MY Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An attractive Marcomm Specialist job has become available at a reliable financial organisation based in Kuala Lumpur.

About the Marcomm Specialist Role:
Reporting to the Marketing Lead, you will develop and execute marketing communication strategies that align with the overall marketing goals and objectives of the company.

Key Responsibilities:

• Identifying target audiences, determining key messages, selecting appropriate channels, and creating a cohesive plan to reach and engage customers
• Working closely with the marketing team to ensure consistent brand messaging and positioning across all marketing communications. Developing and maintaining brand guidelines to ensure a unified brand identity in all marketing materials
• Developing compelling and persuasive content for various marketing channels such as websites, social media, advertisements, and press releases. This includes collaborating with internal or external creative teams
• Planning and execute integrated marketing campaigns across multiple channels. This includes coordinating with internal teams and external vendors, managing time lines and budgets, and monitoring campaign performance to ensure targets are met
• Conducting market research and analyse consumer trends, competitor activities, and industry developments to identify opportunities and make data-driven decisions. Using market insights to refine marketing communication strategies and tactics
• Collaborating with cross-functional teams, such as business and marketing teams to ensure consistent messaging and alignment of marketing communication efforts

To succeed in this Marcomm Specialist role, it is important to have working knowledge of the consumer banking industry.

Key Requirements:

• Minimum of five years of experience in brand, marketing or digital
• Exceptional ability to translate commercial ambitions into brand goals, strategies and activities
• Fluent in marcomm beyond traditional advertising - digital marketing experience is a must
• Keen sense of research and loves connecting and deriving insights from data
• A thinker, but also a doer. Ability to multitask, manage chaos and enjoys a challenge
• Proactive and able to work independently and in a team (to lead a campaign)
• Experience in fast-moving industry (telecommunication, e-commerce/marketplace and fintech) is a plus

This company is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.

If you are a talented and focused professional seeking the right opportunity to take your career forward, this Marcomm Specialist job is the role for you.

Robert Walters