Job Description

Company Description

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. Its products include labels, radio frequency identification (RFID) solutions, tapes and fasteners, and medical applications. Avery Dennison serves customers in a wide range of industries, including non-durable consumer goods, retail apparel, logistics and shipping, durable goods, and healthcare. Headquartered in Glendale, California, the company employs over 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

There isn\xe2\x80\x99t a company quite like Avery Dennison. Our products are on or in countless objects people use every day. Our presence and influence\xe2\x80\x94in marketplace segments, supply chains, economies, communities, and the natural environment\xe2\x80\x94are far-reaching. We combine imagination and intellect in the bold pursuit of solving big problems. We strive to be responsibly managed, sustainably conscious, and profitably run. And, we aspire to be a smart investment, a forward-thinking employer, and an asset to the communities in which we live, work, and support.

• Deliver and execute comprehensive marketing communications plans across channels (events, digital/social media, direct marketing, and PR) in collaboration with the broader marketing organization and leadership to support key business objectives
• Ensure there is an integrated approach to all MarCom activity which is aligned and consistent with the global team
• Collaborate, develop and drive MarComm activity that is on brand and leveraging the \xe2\x80\x98global-to-local\xe2\x80\x99 approach
• Create and drive in an APAC region online paid and earned media campaigns (incl social and SEA)
• Develop event plans and manage the execution and successful delivery of activity ensuring all key stakeholders are aligned
• Draft and submit project briefs to creative team that are clear, complete and actionable
• Write, proofread and edit copy for a variety of marketing and communications collateral
• Ensure consistency of brand messaging and communication across all activity
• Drive narrative and storytelling to humanize our tech and drive its relevance and notoriety within the industry, positioning us as tech leaders
• Keep up-to-date with market, competitive and tactical information to help better introduce/implement products, programs and services to our target markets
• Support and prepare and/or write marketing communications and/or presentations for the wider organization and leadership team
• Manage content/editorial translations as required
• Good network of agencies and freelancers, that deliver exceptional work
• Confident copywriter - must be able to confidently write, proofread and edit copy for a variety of marketing and communications content to support campaign amplification and sales tools
• Asset and content creation to promote the business and solutions to the relevant target markets
• B2B marketing knowledge - how to target C-suites and the trade media landscape
• Be focused upon our target audiences to ensure our content resonates and has value
• Establish a calendar of activity that supports the APAC region
• Ensure all activity is executed to plan and within budget
• Working with commercial and market development stakeholders to ensure marcomm output ladders up to their sales targets and delivers results
• Sales content facilitation and direction, such as master decks driven by trends insights and use cases to be leveraged during customer pitch meetings
• Lead generation knowledge

Qualifications

Avery Dennison has a long history of being a market leader. Your history is important to us. It should include the following:

Education:

Bachelor\xe2\x80\x99s degree in English, Communications, Marketing or Events preferred

Experience:

5+ years global marketing experience either agency or in-house with a focus on digital media & PR and knowledge of tech/IoT landscape are bonus

Other:

Experience working within a global team

Stakeholder management experience - managing feedback and timelines

Account based marketing experience

Strategic thinker with an ability to align all activities to help drive commercial goals

Team player that is willing to take risks and try/test new activity to transform the marketing communications strategy

Proven ability to manage a global budget across a variety of activities

Track record of meeting and exceeding business objectives

Proven ability to take the lead and drive key initiatives in collaboration with cross functional teams

Track record of \xe2\x80\x98thinking outside the box\xe2\x80\x99

Multi-tasker capable of managing numerous large projects simultaneously

Strong initiative to lead on projects proactively

Excellent interpersonal, verbal and written communications and organizational skills

Detail-oriented

Excellent writing, editing, and presentation abilities

Experience working effectively across diverse cultures and operating structures; proven ability to excel independently in a global and distributed environment

A strong sense of integrity and ethics

Ability and willingness to travel up to 25% in the APAC region and occasional global travel may be required.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/DisabledAll your information will be kept confidential according to EEO guidelines.

Avery Dennison