Job Description

Marketing
Associate/Senior Associate
\xe2\x80\x9cThe people who are crazy enough to think they can change the world, are the ones who do.\xe2\x80\x9d

• Steve Jobs

Teach For Malaysia is an independent, not-for-profit organisation on a mission to empower our nation
through education. We believe that a child\xe2\x80\x99s education and future should not be determined by his or her
circumstances in life. Thousands of students don\xe2\x80\x99t have the chance to realise their potential because of
many socioeconomic factors, like how much their parents earn or where they were born/live. We recruit, train and support our country\xe2\x80\x99s rising generation of leaders to teach in high-need schools
across the nation, through our 2030 strategy consisting of 2 flagship programmes which is the Teach For
Malaysia Fellowship and Program Duta Guru - our two-year leadership development programmes focused
on growing leaders across the education system. We\xe2\x80\x99ve impacted over 150,000 students and worked with
the Ministry of Education and other corporate and social sector partners to collectively bring
transformation to the education system. Beyond the Fellowship and Program Duta Guru, our growing
network of Alumni, education champions and supporters are lifelong advocates for education and
expanding opportunities for students, working as a movement to build an ecosystem of solutions at all
levels of society - from the classroom to the boardroom. As we celebrated TFM\xe2\x80\x99s 10-years of existence and impact, we are looking for champions to join our team
in this movement of change - people who share our vision, mission, and core values (Sense of Possibility,
Excellence, Collaboration, and Integrity) - so that we are able to collectively work towards expanding our
impact. Alignment to our vision, mission and values are integral to TFM\xe2\x80\x99s culture, to ensure long-term,
sustainable success and to realise our mission to: Build a movement of leaders in the education ecosystem to empower all children in Malaysia to
realise their potential Our collaborative working environment opens up many opportunities for you to expand your network and
lead your own learning, alongside other team members, Fellows and Alumni, corporate partners, the
Ministry of Education, and other education stakeholders. Teach For Malaysia is also a partner in the Global
Education Network, Teach For All. While our compensation package is fair and competitive, we do not expect this to be your key reason for
joining us. After all, we are not just offering you a job; we are looking for a like-minded future leader to
grow with us and help us achieve our mission.


Role: Marketing, Associate/ Senior Associate
Start Date: Immediate
Employment Type: Full-time, 12 months contract
Location: Kuala Lumpur, Malaysia OBJECTIVE OF THE ROLE
The objective of the role is to position Teach For Malaysia as the recognised thought leader in
education and a key partner in the education ecosystem. MISSION FOR THE ROLE
The mission of this role is to build and sustain a strong brand for Teach For Malaysia through
branding and marketing strategies, partnerships and activities which will ultimately drive
long-term growth, sustainability and impact for the organisation in the education system. DUTIES AND RESPONSIBILITIES
Primary responsibilities include but are not limited to:

• Support Marketing Manager in branding, content strategy, PR & media engagement,

digital advertising and activation campaigns.

• Serve as Teach For Malaysia\'s content creator for different social media platforms - write,

design, coordinate and review communications materials (e.g. press releases, social media
posts, impact stories etc.) across traditional and digital media.

• Work closely and collaboratively with all teams to ensure a unified brand identity across

all touchpoints, advising and training different teams on brand guidelines and marketing
strategies.

• Plan, implement and coordinate Marketing initiatives which include overall organisational

marketing content planning, recruitment & fundraising campaigns (including running
digital ads), creation of brand collateral and support the execution of stakeholder
engagement events.

• Manage Teach For Malaysia\'s media assets, including but not limited to the social media

platforms, website, and blog.

• Cultivate relationships with internal stakeholders such as TFM staff, Fellows and Alumni

and external stakeholders from media, corporate partners and vendors.

• Track and analyse social media, website & campaign performance to ensure marketing

goals are achieved. KEY MEASURES OF SUCCESS
Build the breadth and depth of the Teach For Malaysia brand across different platforms including traditional media, social media and digital marketing to reach key audiences
(e.g. Potential applicants for the Fellowship, donors, public & private stakeholders,
educators) - all contributing towards long-term brand sustainability.

• Convert awareness into understanding and engagement through content marketing

strategies, campaigns, to produce concrete measurable outcomes (e.g. increased number
of applicants to the Fellowship, increased donations).

• Actively build & sustain relationships with key media partners, brand ambassadors,

other TFM champions and creative vendors.

• Be the brand custodian by working closely with other teams to define and ensure the

consistency of the brand identity.



REQUIRED COMPETENCIES
Aligned to TFM Core Values: Sense of Possibility, Excellence, Collaboration & Integrity

• Passion for TFM\xe2\x80\x99s mission, the education field, and developing people\xe2\x80\x99s potential
• Proactive self-starter with the ability to manage multiple streams of work, and

independently prioritise tasks

• Strong desire to learn new things and grow professionally
• Proven experience as a Malay and English copywriter, with strong interest to write

compelling stories from the movement

• Experience stewarding relationships with various internal teams and external

stakeholders and executing marketing plans that cater to various audiences

• Project management skills, strong ability to manage multiple priorities at once with

attention to details

• Able to analyse and use data in problem solving and decision making

Role-Specific Competencies
Graphic design & videography skills are a plus point

• Creative and enjoys exploring various ideation for campaign and marketing initiatives
• Digital media experience (e.g. SEO, digital ad campaigns, analytics) is a plus point
• Experience in communications (e.g. marketing, advertising, public relations & digital

media) preferred, but not a requirement
Years of experience & qualification
Relevant experience in marketing, branding, PR and/or communications is preferred

• Bachelor\'s Degree in a field related to marketing, branding and communications is

required. A non-related degree can be considered if there is relevant experience and/or
portfolio of relevant skills

• For senior associates, experience in managing a marketing team is preferred

Leadership Experience & Team Adaptability
Ability to be adaptable in a fast-paced, and dynamic environment

• Strong interpersonal skills and ability to work collaboratively with all levels of employees

and stakeholders

• Able to think strategically, critically, innovatively, and in a resourceful manner
• Able to build and maintain good relationships with internal and external stakeholders

Language & Technical Proficiency
Strong written and verbal skills and excellent proficiency in English and good proficiency
in Malay (proficiency in Mandarin or Tamil is a plus point)

• Excellent proficiency in MS Word, Powerpoint and Excel
• Willing and able to readily adopt and utilise any TFM database or technological platform /

application (i.e. Google Suites, Confluence, Salesforce, Zoom etc.)


Application
To apply, please email the following to careers@teachformalaysia.org:
(a) Your latest CV (with 2 referees listed)
(b) Answers to the following questions (not more than 300 words per question) 1. Why does joining Teach For Malaysia excite you?
2. What is your long term career goal? Please elaborate how joining Teach For Malaysia is a step towards achieving that.
3. Share one personal achievement that you\xe2\x80\x99ve been most proud of and how that experience can benefit Teach For Malaysia.
4. What are the three most important attributes or skills that you believe you would bring to our organization?