Job Description

At Konica Minolta, our Mission is to be the ideal business partner of choice in Office Business and IT Services solutions. Through collaboration between our colleagues, partners and customers, we strive to enrich society through constant innovation and development of solution-driven tools.

Job Responsibilities:

• Plan, strategize and execute all digital marketing strategies/campaigns/content building including but not limited to Web, SEO, social media, database marketing, email, and online ads alongside team members to drive traffic, engagement, demand/lead generation and customer retention.
• Develop content marketing strategy from first point to conversion that aligns with company goals.
• Plan, strategize and execute the demand/lead generation strategy, including development with all inbound and outbound tactics, including social media, website, emails, forms and workflows.
• To analyze, present solutions & follow through performance of all digital assets, campaigns and demand/lead generation for continuous improvement, optimization and ensuring our continued presence and values are well-maintained.
• Manage the corporate website ensuring content is up to date and that the appropriate SEO is in place for maximized visibility.
• Drive and coordinate all PR activities. Create, pitch to and place content with a wide range of media outlets, including business, trade, industry and technology.
• Responsible for the creation and publishing of marketing assets and analyze asset usage and effectiveness. This includes, but not limited to press releases, customer testimonials, blog post online feature stories, speaking abstract, award entries and other communication collaterals.
• Perform any other related duties as and when directed by superior.

Job Requirements:

• Candidate should possess a Bachelor's Degree, Diploma / Advanced Diploma or equivalent in Mass Communication, Media Studies or equivalent.
• Preferably at least 2 years of related working experience.
• Demonstrate excellent writing and speaking in English.
• Solid understanding and demonstrated compliance with legal requirements about digital marketing.
• Preferably experience in planning & creating B2B contents that attract website visitors and converts them into leads while growing social audience
• Good knowledge of SEO, online ads, keyword research, and Google Analytics including the use of measurement tools to gather insights, track progress and translate information into action
• Good communication, collaboration, and planning skills with meticulous attention to detail

If this role sounds like the opportunity you are looking for, don't hesitate to apply and let us discuss further!

[NOTE] We regret to inform that only shortlisted candidates will be reached out. If you were not shortlisted, we encourage you to have a look at other vacancies in Konica Minolta!