Job Description

Focus on the Family Malaysia (FOFM) is a not-for-profit organisation established in 1997 dedicated to helping families thrive. We provide relevant, reliable and reproducible programmes, trusted resources, and family counselling services to strengthen relationships in the areas of marriage, parenting and youth. We continue to partner with individuals and like-minded organisations to advocate for families and reach out to the wider community. Our mission is to nurture, support, and protect time-honoured values and the institution of the family, and witness enriched families and communities nationwide. We are looking for an individual with the passion and creativity to communicate and promote family-building programmes and initiatives to join us as the Marketing Communications Executive. Reporting to the Communications Manager, this person is responsible to oversee the day-to-day marketing and communication activities aimed at promoting the organisation and its programmes, products, and services, leading to increased brand awareness, audience growth and community engagement. Key Responsibilities: 1. Marketing & Communication Strategies Support the Communications Manager in developing cost-effective communication and digital media marketing strategies to o enhance the organisation\'s brand identity, credibility, and presence across multiple relevant channels (e.g. Facebook, Instagram, Tiktok, Whatsapp, Email, Youtube) o effectively publicise and increase engagement in the organisation\'s programmes, resources, and services Implement and monitor the progress of the marketing and communication strategies, and adherence to budget plan Support the Communications Manager in developing and executing strategic campaigns based on relevant and up-to-date research on current family needs, issues, news and trends 2. Content Development & Management Create, publish and maintain relevant, original, high quality and up-to-date marketing content for all channels to support the execution of the various Departments\' annual programmes, resources, and services, including special initiatives. These should reflect current family needs, issues, news and trends. Manage and maintain: o A content and campaign editorial calendar o A regular social media content publishing schedule o An up-to-date repository of credible data, information, and knowledge 3. Marketing Channel & Platform Development Maintain and facilitate the organisation\'s social media profiles to generate audience growth and increase engagement, working in close consultation with the Communications Manager Identify, evaluate, and adopt new opportunities, technologies, best practices, trends, channels and platforms to expand the organisation\'s presence in the traditional, digital and social media spaces Update, monitor and segment constituents\' data into the CRM database for use in marketing communication via the organization\'s digital channels 4. Reporting, Research & Analytics Utilise available analytic tools to monitor and analyse the performance of existing marketing channels and platforms Provide the Communications Manager with regular performance reports of existing marketing channels and platforms, and highlight improvement opportunities Requirements Degree in Communications, Marketing or Journalism, or any relevant field. At least 2 years\' working experience in communications, marketing, and/or editorial role with a proven track record of developing and implementing successful communication strategies Strong copywriting, editing, proofreading and content creation skills Strong knowledge and understanding of current trends in traditional, digital and social media Strong working knowledge of Search Engine Optimization (SEO), Facebook, Instagram, TikTok, YouTube, and any other relevant technologies Fluent in verbal and written English Proficiency in Bahasa Malaysia and/or Chinese is an added advantage Do you have the passion and talent to creatively market to and meet the ever-growing needs of families nationwide If yes, join the family! To apply, please email your CV to [HIDDEN TEXT]

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