Job Description

This marketing leadership role is a crucial senior position, focusing on developing and executing commercially driven marketing strategies to position our client as a leading enterprise software solutions provider. This includes crafting clear value propositions that shift from products to solutions, addressing customer pain points, and driving revenue and profitability growth.The Marketing Director position will be developing and executing commercially driven marketing strategies to position our client as a leading enterprise software solutions provider. This includes crafting clear value propositions that shift from products to solutions, addressing customer pain points, and driving revenue and profitability growth. Key responsibilities include:

• Design and implement a strategic marketing roadmap aligned with business goals, emphasizing lead generation, brand growth, and customer retention.
• Oversee the execution of marketing initiatives, including digital advertising, SEO, and thought leadership content across various social media platforms.
• Partner with sales and product teams to conduct market analyses, identify growth opportunities, and define value propositions for untapped markets.
• Develop sales enablement tools and training materials to enhance the team's ability to effectively position and sell solutions.
• Monitor and evaluate marketing performance metrics, taking ownership of KPIs and making data-driven adjustments to optimize strategies.
• Lead and support a high-performing marketing team, fostering professional growth and ensuring clear task delegation.
• Coordinate with solution owners, technical teams, and other departments to align and refine customer communication efforts.
• Expand the brand's presence in existing and new markets, ensuring consistent messaging across all marketing channels.
• Manage the marketing budget efficiently, prioritizing resources to achieve key objectives.
• Keep abreast of industry trends, competitor activities, and customer feedback to refine strategies and identify growth opportunities.
• Represent the brand at industry events, conferences, and networking opportunities, while managing PR efforts and partnerships with media and channel stakeholders.
• Maintain consistent and impactful messaging across all communications, including internal branding, recruitment campaigns, corporate events, and promotional materials.

Opportunity to be part of a B2B fintech business with huge expansion plans aheadGreat leadership opportunity to lead and transform the marketing teamA successful candidate is an experienced marketing leader with strong B2B marketing experience. Key requirements include:

• Marketing leadership experience with a proven track record of success in a B2B enterprise marketing
• Minimum 10 years in marketing & branding
• Proven history of achieving company and marketing objectives, with a focus on generating qualified opportunities.
• Demonstrated success and a deep passion for brand building.
• Extensive experience collaborating with the Head of Sales to develop and execute go-to-market strategies at both local and regional levels.
• Strong analytical abilities.
• In-depth experience in brand development, customer segmentation, digital marketing, and B2B marketing.
• Knowledge and expertise in the tech sector, particularly in financial and/or banking markets, is a plus.
• Experience in various online marketing techniques (such as email marketing, paid search, affiliate marketing, and social media) is also highly beneficial.

For a few decades, the company has been creating advanced enterprise-class software for leading banks and major corporations in Malaysia. With award-winning solutions and a growing international presence, it is now seeking a passionate and ambitious Marketing Director to lead its team and drive the business to new heights.

• Opportunity to be part of a B2B fintech business with huge expansion plans ahead
• Great leadership opportunity to lead and transform the marketing team

Michael Page