Job Description

Marketing Executive

Position: Marketing Executive Department: Marketing

Location: Fraser Business Park, Pudu, Kuala Lumpur

Job Summary:

As a Marketing Executive, you will play a vital role in driving the company's marketing strategies, enhancing brand visibility, and supporting the promotion of training and consulting programs. This position requires a creative and proactive individual with a strong understanding of digital marketing, content creation, and client engagement, along with advanced expertise in Facebook Ads management and execution.

Key Responsibilities:

1. Content Creation & Campaign Management:

? Develop engaging content for social media platforms (Facebook, Instagram, LinkedIn) to promote programs and services.

? Design and execute marketing campaigns tailored to specific programs, such as leadership, sales, and customer-centric training.

? Create captions, visuals, and interactive posts to increase audience engagement.

2. FB Ads Management:

? Plan, execute, and optimize Facebook Ads campaigns to maximize reach, engagement, and lead generation.

? Analyze ad performance metrics to adjust strategies for higher ROI and better audience targeting.

? Stay updated on the latest trends and changes in Facebook Ads algorithms to ensure campaign success.

3. Program Marketing:

? Collaborate with trainers and program coordinators to craft compelling marketing materials.

? Promote in-house and public programs, ensuring alignment with company branding.

? Highlight post-program successes to showcase program value and effectiveness.

4. Event Promotion & Coordination:

? Plan and implement promotional activities for corporate events, conferences, and workshops.

? Develop email campaigns and brochures for targeted outreach to clients and potential leads.

? Coordinate with the sales team to align marketing efforts with client needs.

5. Customer Engagement & Lead Management:

? Manage communication with potential and existing clients via email marketing and social media.

? Respond to inquiries and provide pre- and post-event support to ensure customer satisfaction.

6. Performance Analysis:

? Monitor and analyze the performance of marketing campaigns, social media posts, and Facebook Ads.

? Prepare reports to track KPIs, engagement metrics, and campaign ROI.

7. Creative Innovation:

? Brainstorm and implement fresh ideas to position the company as a thought leader in the training industry.

? Adapt marketing content to trends and audience preferences for maximum impact.

8. Team Collaboration:

? Work closely with cross-functional teams, including trainers, designers, and program coordinators, to ensure seamless campaign execution.

? Support team efforts to achieve individual and collective KPIs and objectives.

9. Brand Building:

? Strengthen the company's brand identity through consistent messaging and visuals.

? Advocate for innovative approaches to promote training programs, like storytelling, customer success stories, and thematic campaigns.

Qualifications:

? Diploma or Degree in Marketing, Mass Communication, or a related field.

? Strong understanding of social media platforms, digital marketing strategies, and campaign execution.

? Intermediate to advanced knowledge and execution of Facebook Ads campaigns.

? Excellent written and verbal communication skills.

? Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

? Creative problem-solver with a proactive mindset.

? Experience in event promotion or marketing within the training and consulting industry is a plus.

Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM4,000.00 per month

Benefits:

Maternity leave Opportunities for promotion Professional development
Application Question(s):

HOW LONG YOUR NOTICE RESIGN?
Experience:

* Marketing: 1 year (Preferred)