Job Description

Key Responsibilities

Strategy & Planning:

Develop and execute a comprehensive marketing strategy that aligns with overall business goals.

Team Leadership:

Lead, mentor, and grow the marketing team (including internal staff and external agencies/contractors).

Brand Management:

Oversee all branding, communications, and public relations efforts to ensure a consistent and strong brand presence.

Performance Marketing:

Manage and optimize digital marketing channels (SEO, SEM, PPC, Social Media, Email) to drive traffic, leads, and conversions.

Content & Communications:

Direct the creation of high-quality, engaging content (website, blog, case studies, videos, etc.) that attracts our target audience.

Budget Management:

Manage the marketing budget effectively, ensuring high ROI on all expenditures.

Reporting & Analysis:

Monitor, analyze, and report on the performance of marketing campaigns, using data to inform future strategies.

Qualifications

Experience:

5+ years of progressive marketing experience, with at least 2 years in a leadership or managerial role.

Education:

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Skills:

Proven expertise in both traditional and digital marketing channels.

Leadership:

Strong leadership, communication, and project management skills.

Data-Driven:

Proficiency in using marketing analytics tools (e.g., Google Analytics, CRM software) to make informed decisions.

We are all different

- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives

- AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.