Job Description

Key Responsibilities

• Design and execute growth strategies that can propel revenue growth within defined measures of efficiency.
• Manage overall marketing budget, working with management on financial planning and ROI efficiency.
• Craft strategies for all marketing teams, including digital, communications and creative
• Ensure our brand message is strong and consistent across all channels
• Manage marketing resources including relationships with external vendors and advertising/media firms/production companies
• Lead development of tailored marketing campaigns
• Research, analyse, manage and improve funnel top to bottom
• Lead creative content creation, social media, branding, performance marketing, partnerships, media buying, pr campaigns, video content production, KOLs, CRO, CRM, SEO, affiliate marketing, referral campaigns.

• A strong track record of 5-8 years\' experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
• Strong strategic and analytical skills
• Experience in lifestyle and e-commerce business is highly desired
• Excellent written and oral communication, presentation and interpersonal skills
• Good storytelling skills
• A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude
• Strong team management, project management and decision making skills
• Very strong experience with digital tools like Google Analytics, Facebook Ads, Google Ads, & CRM
• Extensive experience leading and planning marketing initiatives that deliver results and ability to tell stories that can drive fan engagement across platforms

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