Job Description

Role

• If you live and breathe digital marketing, we want to have a ThoughtFullChat with you. We are looking for a Marketing Lead to develop, implement, track, and optimize our marketing campaigns (B2B and B2C) across digital and non-digital channels. The ideal candidate is a hands-on operator who\xe2\x80\x99s built a team and scaled revenue via demand generation and marketing automation activities in a fast-paced startup environment.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution.

• Lead the branding and communication strategy and oversee its execution
• Strategize and build a scalable marketing team to drive growth towards subsequent growth stages of ThoughtFull
• Work cross-functionally to ensure we have the high-impact marketing campaigns, content, creatives, and tools to drive lead flow, sales cycle, and funnel ROI.
• Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Build and scale inbound and outbound marketing initiatives and content to grow organic or paid leads including a calendar of B2B campaigns and branding initiatives such as webinars, conferences, PR activities, podcasts, and thought leadership contributions
• Manage and enhance the organization\xe2\x80\x99s social media presence
• Plan and execute all digital marketing, including performance marketing, SEO/SEM, ASO (app store), email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage third party media relationships and contractor resources
• Instrument conversion points and optimizes user funnels

• Proven working experience in building and leading marketing teams (minimum 5 years of relevant working experience)
• Prior working experience in a startup, app-based or SAAS companies preferred
• Built and scaled marketing teams to advance the growth of business
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and drive conversion
• Demonstrable experience leading and managing app based marketing, performance marketing, SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Good working knowledge of ad serving tools and analytics platform (e.g., Google Analytics, Google Ads, LinkedIn Ads and/or Facebook Ads)
• Understanding of web and/or app development and constraints would be an added advantage
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong project management and analytical skills to drive end-to-end implementation of marketing initiatives

ThoughtFullTM World